Powering NUFC’s E-Commerce Growth with Smart Integrations

fusefabric powered Newcastle United’s digital transformation with a new Shopify store, integrating retail and e-commerce for a seamless fan experience. By connecting Shopify POS with Torque WMS and Global-e, we streamlined operations, optimised order flows, and enabled bespoke kit personalisation. The result: a premium online store, unified retail operations, and a successful launch.