WooCommerce → Shopify migration of a 10,000+ SKU sewing & craft catalogue. - Deep multi-level category and filter system - SEO / GEO optimisation - Wholesale + retail in one store with volume discount tiers - Omnichannel with the physical Sofia shop - CRO optimisation => 400%+ conversion rate ★ Result: 10,000+ products migrated and structured for easy management; automated wholesale pricing.