From Salesforce to Shopify: how Mercer scaled its DTC strategy

Mercer is known for its sustainable sneakers made from innovative materials such as pineapple and grape leather. In 2023, they replatformed from Salesforce Commerce Cloud to Shopify to support fast growth with a lean team. Code led the migration, built a setup that allows marketers to work independently, and automated key processes. The result: faster execution, full control, and a scalable found.