Volcom has increases ROAS by 34% YoY, revenue by 35%
- Expert
- Bidnamic

- Category
- Search engine advertising
International brand Volcom were struggling to see the value of Google Shopping as part of their ecommerce strategy. With high-frequency bid management Bidnamic’s automated platform created a true bid value for Volcom's every SKU. "Since starting to work with Bidnamic, we’ve been able to recognise the potential of Google Shopping more fully than with Google’s own Smart Shopping campaigns."

Project Tags
Google Shoppinghigh-frequency bid managementSKUautomated platformecommerce strategy