Frye: Comprehensive Site Redesign with CQL's Shopify Blueprint

Frye partnered with CQL to redesign their existing Shopify site, enhancing their digital marketing experience. This project involved a comprehensive brand refresh, the integration of new marketing platform partners, and backend operational improvements. The newly designed ecosystem empowers Frye's marketing team to manage and grow their website effectively, broaden their marketing channels, and implement site enhancements, paving the way for future brand expansion on Shopify's platform.