VIOLET GREY
- Expert
- 1r Agency
- Client
- VIOLET GREY
- Industry
- Health & Beauty
1r led luxury beauty retailer VIOLET GREY's migration to Shopify, delivering a top-to-bottom redesign while coordinating a simultaneous 3PL move and NetSuite ERP integration. The new site preserved the brand's editorial identity and elevated performance: gross revenue up 53% YoY, AOV up 38%, and sessions up 22%, with Shopify POS launched at the Melrose flagship.
