Evolv — Retention Program Build
- Expert
- Darkroom
Darkroom built Evolv's retention program pre-launch across welcome, post-purchase, winback, and browse abandonment flows. The Welcome series drove a third of retention revenue without discounts; post-purchase averaged an 11.9% click rate. Retention generated 39.8% of total Q4 revenue, with BFCM delivering 48.5% of total revenue at a 1.56% placed order rate (14x industry benchmark).
