Obvi Sees 1.6% Revenue Lift and 70% Fewer Chargebacks
Expert
Obvi, a rapidly growing direct-to-consumer supplement brand, faced significant challenges with order approval rates, chargebacks, and maintaining an optimal customer experience. The company’s reliance on Shopify’s fraud prevention system resulted in an alarmingly high rate of order rejections, especially for legitimate customers, which negatively impacted their revenue and conversion rates.
