E-commerce Simplification through Shopify Plus for Vera Bradley

Vera Bradley partnered with 1r Agency to streamline their e-commerce operations by migrating to Shopify Plus. This move involved the simultaneous launch of their US and Outlet websites, followed closely by an international site. The new site emphasizes user experience and conversion optimization, featuring a customized store locator, in-store pick-up function, a monogram product builder, and a product comparison tool.