Uncap migrated Kooks to Shopify, rebuilding their fragmented ecommerce into a unified B2B/B2C platform. Integrating Infor ERP and a specialized PIM, they supported millions of fitments and complex product discovery, enabling real-time inventory, streamlined wholesale ordering, and improved conversion with a 38% lower TCO. Shopify Case Study: https://www.shopify.com/case-studies/kooks