Suntory is looking to strengthen its move towards direct-to-consumer (D2C) as part of the group’s digital transformation. As part of this effort, Suntory launched its D2C brand Honki-Yasai Marche in 2022, in a bid to deliver “the true taste of vegetables.” In this interview, we speak to Mr. Aono and Mr. Arimura of the Digital Division at Suntory Holdings about winning strategies in the digital com