Kabel.bg is an online shop offering a wide range of electrical materials, designed for all customers, not just experts. The project involved building the brand from the ground up, encompassing everything from naming to launching the MVP, alongside a comprehensive catalog. We emphasized performance through memorable and effective design, conversion rate optimization (CRO), and search engine improvement. Additionally, we automated various back-office processes including inventory management, accounting, shipping, and NAP reports, achieving a remarkable 112% ROI.