Toty (Shopify Plus / Liquid) website design / development / support

The project focused on shaping a conversion-optimised, emotionally resonant DTC experience across Shopify—from home page storytelling to shade-finding tools and subscription-ready flows. Key tasks included crafting brand voice, simplifying hybrid product education (SPF + makeup + supplements), and aligning UX with both U.S. and global audiences through inclusive, editorial-style content.