JB Hi-Fi's 2019 launch on Shopify Plus was nothing less than a seismic shift for the commerce landscape in APAC and the Shopify ecosystem in general. JB is one of Australia's most well-known and beloved brands (with an annual turnover of more than $7 billion to boot), so making Shopify their commerce platform of choice well and truly dispelled any notion that Shopify Plus wasn't enterprise-ready.