Mi Amante - +13.8% revenue per visitor from one CRO test
- Expert
- craftberry
For European hair care brand Mi Amante, our CRO team analyzed 12 months of store data, session recordings, heatmaps and buyer feedback, then ran an ongoing A/B testing program across product discovery, navigation and product pages. The top test, a redesigned product-page upsell, lifted conversion by 11.1% and revenue per visitor by 13.8%.
