Conversion rate optimization

How Momofuku Used Intelligems to Test Their Black Friday Offer

Category
Email marketing

Momofuku runs seasonal promotions and wanted to test various offers ahead of Black Friday. With Intelligems Campaigns, Momofuku was able to quickly set up a test that customers could only access through a customized link. Customers visiting through the link were randomly assigned a promotion and matching on-site experience (including a banner, in-cart progress bar, and customized Klayvio flows).

How Momofuku Used Intelligems to Test Their Black Friday Offer screenshot 1

Project Tags

A/B testingBlack Fridaycustomer engagementseasonal promotionscustomized experiences