Conversion rate optimization
How Momofuku Used Intelligems to Test Their Black Friday Offer
Expert
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Category
Email marketingMomofuku runs seasonal promotions and wanted to test various offers ahead of Black Friday. With Intelligems Campaigns, Momofuku was able to quickly set up a test that customers could only access through a customized link. Customers visiting through the link were randomly assigned a promotion and matching on-site experience (including a banner, in-cart progress bar, and customized Klayvio flows).
Project Tags
A/B testingBlack Fridaycustomer engagementseasonal promotionscustomized experiences