EU | Molly and Stitch — Shopify Plus D2C + B2B Storefront Architecture

Expert

K.T. from Metastori - E-Commerce Development and Conversion Rate Optimization

Client

Molly and Stitch

Industry

Animals & Pet Supplies

Premium handcrafted pet accessories brand based in the EU needed a Shopify Plus setup that served both retail customers (D2C) and trade partners (B2B) from a single backend. We built the storefront with customer-group-based catalog visibility, tiered B2B pricing, and a unified checkout experience handling both flows — establishing a single source of truth for product, inventory, and customer data