e.l.f. Beauty runs multi-brand Shopify DTC and TikTok Shop on Pipe17
- Expert
- Pipe17
e.l.f. Beauty (NYSE: ELF) runs its multi-brand commerce on Pipe17, the Order Operations Platform that unifies Shopify DTC and TikTok Shop across brands like e.l.f. Cosmetics, Well People, Keys Soulcare from Alicia Keys, and Hailey Bieber's Rhode. Pipe17 automated settlement reconciliation into SAP S/4HANA, ending a manual bottleneck that once took 20 to 80 hours per cycle.
