Shopify Inbox is a free messaging tool that lets you chat with customers as they shop. While you chat, use live customer information like products viewed, what’s in their cart, and past orders to tailor messages to your customer. Upsell by recommending products or offering discounts to increase order value. Quicker responses can increase conversion by up to 69%—help customers faster with Inbox’s AI-powered instant answers and suggested replies.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.