With the rise of fake reviews, paid influencers, and cherry-picked endorsements, trust in online reviews and concerns about review censorship have made navigating the world of online shopping very challenging. At its core, the problem with online reviews today is that consumers are often not served the full spectrum of experiences by brands. That’s why the role of Thingtesting as an independent, third-party destination for honest reviews from real people has never been more important.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.