Shopify caps you at 2,048 variants per product. Globo removes the cap. Build option sets from 30+ field types - text, file upload, colour and image swatches, dropdowns, dates and dimensions - and apply them to one product or the whole catalogue. Charge extra for options that cost more: add-on pricing runs on Shopify Functions, so discount codes and taxes stay accurate. Conditional logic hides options until they are relevant, and every choice flows into orders, packing slips and POS.

Supercharge your store’s search and filters—without breaking your theme or slowing page speed. Build any filter: price, brand, color, size, metafields, tag. Turn the tiny magnifying-glass widget into an always-visible AI search bar with typo tolerance, predictive recommendations, and semantic understanding. Then fine-tune results with product boost, and smart synonym management so shoppers always see the best of your catalog. Faster search. Better filters. Cleaner navigation. Higher conversions.

Prevent broken links from impacting SEO. Set up 301 redirects, 404 redirects, & URL redirects for any changed or removed URLs. Handle site migrations & bulk product updates by importing 404 redirects & URL redirects. Protect SEO rankings & revenue by resolving 404 page errors & broken URLs before they impact search authority. AI Redirects scans your store, finds the best replacement page for each 404 & creates the 301 redirect automatically, with a confidence score you control.

Visual reviews are the strongest form of social proof. They are what make a visitor trust your product enough to buy. With the Loox reviews app, collect more photo & video reviews, display them in beautiful widgets that match your brand perfectly, and convert more shoppers with our AI suite that sorts your best visual reviews first, highlights key quotes, and translates reviews for international shoppers. Easy migration & import from other apps. All on auto-pilot, with 24/7 world-class support.

The custom rules builder allows you to set specific conditions for checkout. For example, you can control the number of items customers can buy, require certain customer or product combinations, restrict product availability to logged-in users, and implement checks based on product details, variant, collection and cart.