With Genie Options, you can easily make customized options for your products. You can make them required or not, and set custom prices on created options. Allow your customers to create their own personalized items using a variety of option choices. Set up the product options with different prices, so that customers can choose the best option for their needs.

Inbox puts an AI-powered sales associate on your storefront. Buyers can ask questions and get help finding the right products from your catalog. When buyers sign in with Shop, your Inbox agent can personalize replies using their preferences and purchase history from across Shopify. Run Inbox with or without the agent. Inbox learns from your catalog, policies, and store content while you control its tone, style, and rules.