With Genie Options, you can easily make customized options for your products. You can make them required or not, and set custom prices on created options. Allow your customers to create their own personalized items using a variety of option choices. Set up the product options with different prices, so that customers can choose the best option for their needs.

Shopify Inbox is a free messaging tool that lets you chat with customers as they shop. While you chat, use live customer information like products viewed, what’s in their cart, and past orders to tailor messages to your customer. Upsell by recommending products or offering discounts to increase order value. Quicker responses can increase conversion by up to 69%—help customers faster with Inbox’s AI-powered instant answers and suggested replies.