Formerly Known As is a gender neutral brand that was formed from a shared passion of clothing and style between best friends, Felicity and Andrea. The brand was created to offer customers a simple yet unique way to reinvent their personal style and build a capsule wardrobe.
Imagine one t-shirt that sits in both your Men and Women collections. With EZ Product Collection Image, the t-shirt can wear the right photo for each section no duplicates, no extra uploads. The app checks where a shopper is browsing and quietly swaps in the picture that fits that collection, whether it’s a men’s lifestyle shot, a women’s styling image, or a seasonal theme like “Holiday” or “Summer.” Your catalog stays light, and customers always see visuals that match their interests.
Freshify
February 16, 2026
