Fera helps your store display beautiful product reviews that increase social proof and drive conversions. Automatically request reviews from customers, and highlight photo and video reviews to build trust with new shoppers. With verified buyer reviews and SEO-friendly ratings, Fera helps create the credibility your brand needs to grow. Sync reviews across platforms to showcase your social proof and increase visibility. Help shoppers make decisions by answering their questions on the store front.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.