Go beyond Shopify's product variant limits. Let customers personalize with 30+ option types: text box, image/color swatches, file/image upload, date/time picker and more. Add price add-ons for engraving, gift wrap, rush processing and shipping protection. AI scan and template suggestions handle the setup, and you can now ask Shopify Sidekick about your option sets, conditional logic, plan features or help docs right in the Shopify admin. Fully compatible with Shopify Discounts at checkout.

With one live chat platform, you can talk to shoppers as they browse, suggest products they’ll love, and drop in discounts that keep carts moving. Let AI chatbots handle the quick questions so your team can focus on chats that actually close sales. A built-in helpdesk and knowledge base let you manage support requests and provide self-service answers without extra tools. You also see what’s in a user's cart and their past orders right inside LiveChat, so every response feels personal.

Inbox puts an AI-powered sales associate on your storefront. Buyers can ask questions and get help finding the right products from your catalog. When buyers sign in with Shop, your Inbox agent can personalize replies using their preferences and purchase history from across Shopify. Run Inbox with or without the agent. Inbox learns from your catalog, policies, and store content while you control its tone, style, and rules.