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Varia: Options & Customization Shopify App: Pricing, Features & First-Adopter Watch

By KordescProduct variantsLaunched June 17, 2026Free trial

Key signals for Varia

Varia: Options & Customization launched on June 17, 2026. Shoplist is watching for its first storefront installs and tracking pricing in the meantime. Checked .

Sonar hasn’t detected Varia: Options & Customization on a store yet. Watching since its Jun 17, 2026 launch.

Free trial
PricingThen from $9/month

Data checked How Shoplist knows

Varia on the Shopify App Store

Shoplist reads Varia’s App Store listing every day: where it ranks, what merchants say, what it charges and every edit it ships.

Where Shopify ranks Varia

Shoplist reads Shopify’s full category listings every day, so a climb or a slip shows up the day it happens.

Sep 3, 2026: #461 in Product variantsSep 4, 2026: #458 in Product variantsSep 5, 2026: #463 in Product variantsSep 6, 2026: #464 in Product variantsSep 7, 2026: #465 in Product variantsSep 8, 2026: #465 in Product variantsSep 9, 2026: #465 in Product variantsSep 10, 2026: #467 in Product variantsSep 11, 2026: #467 in Product variantsSep 12, 2026: #469 in Product variantsSep 13, 2026: #470 in Product variantsSep 14, 2026: #472 in Product variantsSep 15, 2026: #474 in Product variantsSep 17, 2026: #474 in Product variantsSep 19, 2026: #505 in Product variantsSep 20, 2026: #503 in Product variantsSep 21, 2026: #502 in Product variantsSep 22, 2026: #503 in Product variantsSep 23, 2026: #504 in Product variantsSep 24, 2026: #504 in Product variantsSep 25, 2026: #509 in Product variantsSep 26, 2026: #511 in Product variantsSep 27, 2026: #511 in Product variantsSep 28, 2026: #511 in Product variantsSep 29, 2026: #517 in Product variantsSep 30, 2026: #519 in Product variantsOct 1, 2026: #520 in Product variantsOct 2, 2026: #522 in Product variantsOct 3, 2026: #523 in Product variantsOct 4, 2026: #524 in Product variantsOct 5, 2026: #525 in Product variantsOct 6, 2026: #528 in Product variantsOct 7, 2026: #531 in Product variantsOct 8, 2026: #532 in Product variantsOct 9, 2026: #531 in Product variantsOct 10, 2026: #534 in Product variantsOct 11, 2026: #535 in Product variantsOct 12, 2026: #538 in Product variantsOct 13, 2026: #539 in Product variantsOct 14, 2026: #542 in Product variantsOct 15, 2026: #544 in Product variantsOct 16, 2026: #544 in Product variantsOct 17, 2026: #546 in Product variantsOct 18, 2026: #545 in Product variantsOct 19, 2026: #545 in Product variantsOct 20, 2026: #548 in Product variantsOct 21, 2026: #548 in Product variantsOct 22, 2026: #546 in Product variantsOct 23, 2026: #549 in Product variantsOct 24, 2026: #551 in Product variantsOct 25, 2026: #552 in Product variantsOct 31, 2026: #561 in Product variantsNov 1, 2026: #562 in Product variantsNov 2, 2026: #562 in Product variantsNov 4, 2026: #524 in Product variantsNov 5, 2026: #521 in Product variantsNov 6, 2026: #524 in Product variantsNov 7, 2026: #529 in Product variantsNov 8, 2026: #534 in Product variantsNov 9, 2026: #535 in Product variants
Product variants#535 of 57974 places down since Sep 3, 2026
Varia: daily Shopify App Store category position
DayProduct variants
Sep 3, 2026#461
Sep 4, 2026#458
Sep 5, 2026#463
Sep 6, 2026#464
Sep 7, 2026#465
Sep 8, 2026#465
Sep 9, 2026#465
Sep 10, 2026#467
Sep 11, 2026#467
Sep 12, 2026#469
Sep 13, 2026#470
Sep 14, 2026#472
Sep 15, 2026#474
Sep 17, 2026#474
Sep 19, 2026#505
Sep 20, 2026#503
Sep 21, 2026#502
Sep 22, 2026#503
Sep 23, 2026#504
Sep 24, 2026#504
Sep 25, 2026#509
Sep 26, 2026#511
Sep 27, 2026#511
Sep 28, 2026#511
Sep 29, 2026#517
Sep 30, 2026#519
Oct 1, 2026#520
Oct 2, 2026#522
Oct 3, 2026#523
Oct 4, 2026#524
Oct 5, 2026#525
Oct 6, 2026#528
Oct 7, 2026#531
Oct 8, 2026#532
Oct 9, 2026#531
Oct 10, 2026#534
Oct 11, 2026#535
Oct 12, 2026#538
Oct 13, 2026#539
Oct 14, 2026#542
Oct 15, 2026#544
Oct 16, 2026#544
Oct 17, 2026#546
Oct 18, 2026#545
Oct 19, 2026#545
Oct 20, 2026#548
Oct 21, 2026#548
Oct 22, 2026#546
Oct 23, 2026#549
Oct 24, 2026#551
Oct 25, 2026#552
Oct 31, 2026#561
Nov 1, 2026#562
Nov 2, 2026#562
Nov 4, 2026#524
Nov 5, 2026#521
Nov 6, 2026#524
Nov 7, 2026#529
Nov 8, 2026#534
Nov 9, 2026#535

What Varia charges

Free trial available. Every plan on its listing, and every price change Shoplist has caught, so you can see exactly how it packages and prices.

  1. Bronze

    $9/month

    7-day free trial

    • 1 Flow + unlimited products
    • Advanced flow based setting options
    • Cancel anytime
    • Pricing and % increase settings
    • Slide-out / widget display customization
  2. Silver

    $15/month

    7-day free trial

    • 3 flows + everything in bronze
    • Automatic Shopify discount exemption
    • Cancel anytime
    • Tax exemption settings
  3. Gold

    $20/month

    7-day free trial

    • Cancel anytime
    • HS and COO update / override per flow
    • Individual flow currency select
    • unlimited flows + everything in silver

How Varia sells itself on the App Store

The pitch, integrations and features merchants see before they install: the positioning a competitor is betting on.

“Varia helps merchants deliver custom options and variants to their customers.”

What it does

Varia helps Shopify merchants create fully customizable products with unlimited options, conditional logic, pricing adjustments, image swatches, and more. Easily build personalized shopping experiences for products that require customer selections.

Features it lists

Pricing
Add-ons · Conditional pricing · Variant upcharges
Customization
Conditional logic · Multi-select · Variants display

Screenshots

  • Widget and slide out displays.
  • Currency selection per flow.
  • Custom flows that can be applied to products, collections, tags.
  • Varia is a Shopify app that provides product options and variant
  • Override HS and COO codes.
  • Tax exemption and Shopify auto discount exemption.

Varia listing facts

Developer
Kordesc
Launched
June 17, 2026
Shopify rank
#535 in Product variants
Languages
English
View on the Shopify App Store

Is this your app? Claim it free to see who is installing and leaving it.

Shopify stores using Varia

Shoplist is watching Shopify storefronts for the first public install of Varia.

How Varia’s install base is moving

Shoplist re-crawls the same storefronts, so every store that adds Varia, comes back to it or removes it shows up here. The store count also grows when Shoplist finds stores already running it; the breakdown keeps those apart from real installs.

Stores, last 28 days

0

0 now · 0 28 days earlier

Reach

0%

of the stores Shoplist tracks

Big-brand share

Not enough data: fewer than 150 of its stores have a known size

Where Varia’s store count change came from

Real installs and removalsEstimated0 added · 0 came back · 0 removed
0

Stores adding and removing Varia, by week

Week of Aug 31, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Sep 7, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Sep 14, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Sep 21, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Sep 28, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Oct 5, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Oct 12, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Oct 19, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Oct 26, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Nov 2, 2026 · 0 added or came back · 0 removed · net 0 · 2 held-out days
Stores that added it or came backStores that removed itEstimated weeks
Week ofAdded or backRemovedNetNotes
Aug 31, 2026000Estimated
Sep 7, 2026000Estimated
Sep 14, 2026000Estimated
Sep 21, 2026000Estimated
Sep 28, 2026000Estimated
Oct 5, 2026000Estimated
Oct 12, 2026000Estimated
Oct 19, 2026000Estimated
Oct 26, 2026000Estimated
Nov 2, 20260002 held-out days

Compare Varia

The apps in its App Store category, with the stores Shoplist detects on each and their listing ratings.

Alternatives to Varia

Apps merchants weigh against Varia: Options & Customization, with their own detected stores and ratings.

Follow the apps you compete with and decide which changes deserve action. See the competitor-monitoring workflow.

Seen on the storefront, not guessed

If Shoplist shows Varia on a store, it’s there. Every count on this page traces to code found on a live storefront, re-checked on every crawl.

  1. Code-level

    detection on every store

    Found in the storefront’s own code

    Shoplist matches the scripts, app blocks and pixels Varia loads on each live storefront. No surveys, no developer-reported numbers, no model guessing installs from review counts.

  2. last checked

    Re-checked, so the count stays current

    Shoplist keeps crawling the same storefronts. A store that uninstalls Varia leaves the count on the next crawl, so you read today’s install base, not a high-water mark.

  3. Daily

    App Store listing reads

    The App Store, read every day

    Rank, reviews, pricing and every listing edit are captured daily, so a price change or a ranking slip shows up here the day it ships.

Two public sources, labelled on every section. Store data last checked .

Read the full methodology

Questions about Varia

Straight answers from the same data as the rest of this page. The full store list answers the rest.

Alert me on first detections

Has Shoplist detected stores using Varia: Options & Customization yet?

Shoplist has not yet found reliable public storefront evidence for Varia: Options & Customization. The page tracks first merchant evidence as it appears.

What does first-adopter watch mean?

It means Shoplist is monitoring launch context, first storefront-detectable merchant evidence, and pricing.

Can I get alerts when stores start using Varia: Options & Customization?

Yes. Create a watchlist to get alerted when Shoplist finds public merchant evidence for Varia: Options & Customization.

Keep watching Varia.

Get alerted on first storefront installs, review spikes, pricing changes, and listing edits.