Wrapin ‑ Gift Wrap & Options vs Wrapped: Gift Wrap & Messages
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Wrapped is detected on 3.5× as many Shopify stores as Wrapin: 1,773 vs 503 as of Nov 8, 2026.
- On the Shopify App Store: Wrapin 4.8 from 380 reviews and Wrapped 4.7 from 136 reviews.
- Both list a free plan. Paid plans start at $3.99/month for Wrapin and $19/month for Wrapped.
- Wrapped lists 10 features Wrapin’s listing doesn’t mention, including Checkout upsell, Click-through rates, Custom rules.
Head to head
Allow customers to select gift wrap & message for their orders
The simplest way to offer gift wrap options to your customers.
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Free for Test stores & Trial Plan Stores
- · Includes all features of Starter Plan
Starter
- · Allow Gift Message
- · Available on Product & Cart Page
- · Custom Image for Gift Wrap
- · Exclude Gift Options for Specific Products
- · Gift Box Upselling
Basic
- · Automatic order tagging to Gift Orders
- · Gift Orders Stats - Monthly, Total
- · Includes all features in Starter Plan
- · See Gift Messages from App
Pro
- · All Features of Basic Plan
- · Multiple Gift Options
- · Multiple Language Translation Support
Free
- · All features included
- · Cart page and cart drawer gift blocks
- · For Shopify Partner development stores
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
- · Only for Shopify Basic stores
Access 1x
- · All features included
- · Cart page and cart drawer gift blocks
- · Discounts and Pricing Modes
- · For stores up to $10k/mo in gift sales
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
Access 5x
- · All features included
- · Cart page and cart drawer gift blocks
- · Discounts and Pricing Modes
- · For brands up to $50k/mo in gift sales
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
Access 10x
- · All features included
- · Cart page and cart drawer gift blocks
- · Discounts and Pricing Modes
- · For brands up to $100k/mo in gift sales
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOffers more value | Upsells your products | Personalizes the orders Wrapin is a super thoughtful feature that shows that you care about your customers and the people they buy gifts for. Use it to gain an edge over your competitors and expand your store's features and functionalities. The app complements your existing theme, design, and layout.
Enable gift wraps, gift messages, and personalized gift options across your store. Customers add gift features on product pages, in cart, or at checkout for a complete gifting experience. Includes customizable Gift Blocks for: gift wrapping, gift notes, personalized messages, and gift boxes. Perfect for birthdays, holidays, special occasions, Black Friday, and Cyber Monday.
- Admin can Add Multiple Gift Options with Multiple Language Translation Support.
- Automatically tag the order with gift-wrapped items and generate a reports.
- Include a gift wrap option and message details in the order confirmation email.
- Choose between paid or free gift wrap options & Admin can set gift message limit
- Checkout Extensions (PLUS) - offer gift options in Checkout
- Cart line widget - offer gift wrapping to each item in the cart
- Product page widget (PDP) - offer gift wrap & gift message before adding to cart
- Cart page widget - offer gift options and gift message on the entire order
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Wrapin |  Wrapped |
|---|---|---|
| Detected stores | 503 | 1,773(ahead) |
| Net store change, 28 days | −10 | +24 |
| Stores added, 28 days | 1 | 63(ahead) |
| Big-brand share | 14% | 19% |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Australia |
Reviews
| Measure | Wrapin | Wrapped |
|---|---|---|
| App Store rating | 4.8 ★(ahead) | 4.7 ★ |
| App Store reviews | 380(ahead) | 136 |
| New reviews, 28 days | 2 | 5(ahead) |
| Reviewers a year or more in | 24% | Not enough data |
Switching movement
1 store dropped one and added the other in the last 180 days
FAQ
Wrapin and Wrapped: common questions
- Which is more popular, Wrapin or Wrapped?
- Wrapped is detected on 3.5× as many Shopify stores as Wrapin: 1,773 vs 503 as of Nov 8, 2026.
- Is Wrapin or Wrapped cheaper?
- Both list a free plan. Paid plans start at $3.99/month for Wrapin and $19/month for Wrapped. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Wrapin or Wrapped?
- On the Shopify App Store: Wrapin 4.8 from 380 reviews and Wrapped 4.7 from 136 reviews.
- What features does each app list that the other doesn’t?
- Wrapin lists 2 the others don’t mention, such as Custom design, Gift cards. Wrapped lists 10 the others don’t mention, such as Checkout upsell, Click-through rates, Custom rules, Free gifts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between Wrapin and Wrapped?
- 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.