Color Swatch King: Variants vs Show variants ‑ Variantify
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- Color Swatch King is detected on 22× as many Shopify stores as Show variants: 4,978 vs 230 as of Nov 7, 2026.
- On the Shopify App Store: Color Swatch King 5.0 from 3,218 reviews and Show variants 5.0 from 65 reviews.
- Only Color Swatch King lists a free plan. Paid plans start at $5/month for Color Swatch King and $9.99/month for Show variants.
- Color Swatch King lists 10 features Show variants’s listing doesn’t mention, including Checkboxes, Custom CSS, Dropdowns.
Head to head
- United States
- United Kingdom
- Netherlands
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Merchant Trial Stores
- · Shopify Partner Stores
- · Shopify Staff Stores
PAY AS YOU GROW
- · Pause & Build: $5/month
- · Shopify Advanced: $49.9/month
- · Shopify Basic: $14.9/month
- · Shopify Grow & Custom: $29.9/month
- · Shopify Plus: $99.9/month
Pro Plan
- · Collections, homepage and search pages
- · For non-Plus stores
- · Free on development stores
- · Hide specific or sold-out variants
- · Reorder or shuffle variants, set titles
- · Show variants as separate products
Advanced Plan
- · All Pro Plan features
- · For non-Plus stores
- · Free on development stores
- · Unlimited collections
Plus Plan
- · All Pro Plan features
- · For Shopify Plus stores
- · Free on development stores
- · Unlimited collections
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYour variant picker doesn't have to be a plain dropdown. Show every variant option as a color swatch, variant swatch or variant selector for each product variant, on product & collection pages. Show every variation of your product variants as one clean, easy swatch. Add a New badge, Sale badge & Sold-out badges, grey out out-of-stock combos & link a size chart. Bulk upload color swatches by CSV. See live analytics.
Show every color, size, material or style as a separate product card in collections, search results and homepage sections. Variantify changes only how variants appear on your storefront. It does not create duplicate Shopify products or require theme code changes. Choose which variants appear in each collection.
- Combined Product Variations Listings for a Higher Converting Customer Experience
- Extensive library: Color Swatch, Buttons, Variants with Price, Dropdowns & more
- Show Variants on Collections Page. Add Sizes, Color Swatches on Collections Page
- Hide Out of Stock, Confirm Size Selection, Add 100+ Variants, Low Stock Alert...
- Customize how variant titles appear in collections (e.g. “T-Shirt – Blue – M”)
- Create collections that include only the variants you want — selected by SKU.
- Improve the browsing experience and create a faster path to purchase.
- Choose the option you want to split variants by — like color or size
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Color Swatch King |  Show variants |
|---|---|---|
| Detected stores | 4,978(ahead) | 230 |
| Net store change, 28 days | −183 | 0 |
| Stores added, 28 days | 38 | Not enough data |
| Big-brand share | 19% | 21% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Sporting Goods |
| Top store countries | United States, United Kingdom, Netherlands | United States, Australia, United Kingdom |
Reviews
| Measure | Color Swatch King | Show variants |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 3,218(ahead) | 65 |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | 16%(ahead) | 0% |
Pricing
| Measure | Color Swatch King | Show variants |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $9.99/month |
| Longest free trial | 30 days | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Color Swatch King | Show variants |
|---|---|---|
| Shopify category rank | Not enough data | #7 |
| Shopify App Charts | Not on this week’s charts | #7 in Collections |
| Built for Shopify | Yes | No |
| Launched | Jul 23, 2019 | Jul 14, 2025 |
| Languages | 11 | 1 |
| Developer | StarApps | SMC |
Switching movement
3 stores dropped one and added the other in the last 180 days
FAQ
Color Swatch King and Show variants: common questions
- Which is more popular, Color Swatch King or Show variants?
- Color Swatch King is detected on 22× as many Shopify stores as Show variants: 4,978 vs 230 as of Nov 7, 2026.
- Is Color Swatch King or Show variants cheaper?
- Only Color Swatch King lists a free plan. Paid plans start at $5/month for Color Swatch King and $9.99/month for Show variants. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Color Swatch King or Show variants?
- On the Shopify App Store: Color Swatch King 5.0 from 3,218 reviews and Show variants 5.0 from 65 reviews.
- What features does each app list that the other doesn’t?
- Color Swatch King lists 10 the others don’t mention, such as Checkboxes, Custom CSS, Dropdowns, In-stock display. Show variants lists 1 the others don’t mention, such as Custom pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between Color Swatch King and Show variants?
- 3 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.