SellUp: Add‑ons & Cart Upsell vs Upsell App by Essentialwolf
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- SellUp is detected on 1.3× as many Shopify stores as Upsell App by Essentialwolf: 688 vs 523 as of Nov 7, 2026.
- On the Shopify App Store: SellUp 4.4 from 132 reviews and Upsell App by Essentialwolf 4.7 from 275 reviews.
- SellUp lists 11 features Upsell App by Essentialwolf’s listing doesn’t mention, including A/B testing, Custom CSS, Custom HTML.
Head to head
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Tier
- · AI On Page Upsell
- · Action Upsell
- · Analytics
- · Basic Support
- · Cart Upsell
- · Post Purchase
Getting Started
- · AI On Page Upsell
- · Action Upsell
- · Analytics
- · Cart Upsell
- · Post Purchase
- · Premium Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLooking to maximize revenue? With SellUp, you can create precision based cross-sells, upsells, product accessories, shop the look & add-ons for your store. From the product page through to the cart & thank you page, you can offer the best upsell & product add-on flow throughout the customer journey. SellUp will match your stores design so upsells look seamless.
The Essentialwolf Upsell & Cross Sell app is increase sales & AOV & user friendly with full customization tools for any business looking to increase their sales and AOV. Create highly targeted, personalized upsell funnels tailored to your customers’ preferences and spending habits—driving higher conversions and bigger sales.
- Create cross-sells, upsells and add-ons to increase revenue across your store
- Offer add ons and upsells throughout the customer journey
- Create One Check Upsells in 60 seconds. Sell more with SellUp
- Create a frequently bought together section to increase average order value
- Works on product, cart, post-purchase, checkout and thanks you page.
- Support AI & Manual mode to personalized Upsell Funnel.
- Suggest related products to customers to increase the likelihood of a sale.
- Choose different types of layout and easy to customizable.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SellUp |  Upsell App by Essentialwolf |
|---|---|---|
| Detected stores | 688(ahead) | 523 |
| Net store change, 28 days | −15 | −10 |
| Stores added, 28 days | 14(ahead) | 3 |
| Big-brand share | 11% | 10% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Australia |
Reviews
| Measure | SellUp | Upsell App by Essentialwolf |
|---|---|---|
| App Store rating | 4.4 ★ | 4.7 ★(ahead) |
| App Store reviews | 132 | 275(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | SellUp | Upsell App by Essentialwolf |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $14.99/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | SellUp | Upsell App by Essentialwolf |
|---|---|---|
| Shopify category rank | #248(ahead) | #256 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 26, 2019 | Mar 8, 2023 |
| Languages | 1 | 81 |
| Developer | LAUNCHTIP | Codexade |
FAQ
SellUp and Upsell App by Essentialwolf: common questions
- Which is more popular, SellUp or Upsell App by Essentialwolf?
- SellUp is detected on 1.3× as many Shopify stores as Upsell App by Essentialwolf: 688 vs 523 as of Nov 7, 2026.
- Which has better reviews, SellUp or Upsell App by Essentialwolf?
- On the Shopify App Store: SellUp 4.4 from 132 reviews and Upsell App by Essentialwolf 4.7 from 275 reviews.
- What features does each app list that the other doesn’t?
- SellUp lists 11 the others don’t mention, such as A/B testing, Custom CSS, Custom HTML, Custom rules. Upsell App by Essentialwolf lists 8 the others don’t mention, such as Cart drawer, Checkout upsell, Countdown timers, Custom CSS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.