Rubik Variant Images & Swatch vs Color Swatch King: Variants
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026.
The short answer
- Color Swatch King is detected on 56× as many Shopify stores as Rubik Variant Images & Swatch: 5,758 vs 103 as of Nov 10, 2026.
- On the Shopify App Store: Rubik Variant Images & Swatch 5.0 from 504 reviews and Color Swatch King 5.0 from 3,218 reviews.
- Both list a free plan. Paid plans start at $25/month for Rubik Variant Images & Swatch and $5/month for Color Swatch King.
- Rubik Variant Images & Swatch lists 11 features Color Swatch King’s listing doesn’t mention, including Carousel, Collage, Conditional logic.
Head to head
Variant Swatch, Variant Image/ Variants on Collection Page &..
- United States
- United Kingdom
- Canada
- United States
- United Kingdom
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Assign common images without duplication
- · Auto-assign with AI (50 images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1 product
Starter Plan
- · Assign common images without duplication
- · Auto-assign with AI (1k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 100 products
Advanced Plan
- · Assign common images without duplication
- · Auto-assign with AI (5k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1000 products
Premium Plan
- · Assign common images without duplication
- · Auto-assign with AI (50k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up unlimited products
Free
- · Merchant Trial Stores
- · Shopify Partner Stores
- · Shopify Staff Stores
PAY AS YOU GROW
- · Pause & Build: $5/month
- · Shopify Advanced: $49.9/month
- · Shopify Basic: $14.9/month
- · Shopify Grow & Custom: $29.9/month
- · Shopify Plus: $99.9/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBetter conversion & lower returns by showing only selected variant images when variant picker options are selected. It is for shops with product variants & multiple variant images such as color variant images. Assign multiple images per varient. Show only selected variant pictures and variant swatches. Preserve your theme’s variant image gallery.
Your variant picker doesn't have to be a plain dropdown. Show every variant option as a color swatch, variant swatch or variant selector for each product variant, on product & collection pages. Show every variation of your product variants as one clean, easy swatch. Add a New badge, Sale badge & Sold-out badges, grey out out-of-stock combos & link a size chart. Bulk upload color swatches by CSV. See live analytics.
- Assign multiple photos per variant. Show only relevant multiple variant images.
- Assign & sort multiple variant images per option with user-friendly interface.
- Shopify native user friendly experience & helpful live customer support.
- Works with all popular themes. Reach out to support if you have a custom theme.
- Combined Product Variations Listings for a Higher Converting Customer Experience
- Extensive library: Color Swatch, Buttons, Variants with Price, Dropdowns & more
- Show Variants on Collections Page. Add Sizes, Color Swatches on Collections Page
- Hide Out of Stock, Confirm Size Selection, Add 100+ Variants, Low Stock Alert...
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Rubik Variant Images & Swatch |  Color Swatch King |
|---|---|---|
| Detected stores | 103 | 5,758(ahead) |
| Net store change, 28 days | 0 | −169 |
| Stores added, 28 days | 1 | 37(ahead) |
| Big-brand share | Not enough data | 18% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, Canada | United States, United Kingdom, Netherlands |
Reviews
| Measure | Rubik Variant Images & Swatch | Color Swatch King |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 504 | 3,218(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 3% | 18%(ahead) |
Pricing
| Measure | Rubik Variant Images & Swatch | Color Swatch King |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $25/month | $5/month(ahead) |
| Longest free trial | 7 days | 30 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Rubik Variant Images & Swatch | Color Swatch King |
|---|---|---|
| Shopify category rank | #2 | Not enough data |
| Shopify App Charts | Not on this week’s charts | #3 in Product variants |
| Built for Shopify | Yes | Yes |
| Launched | Oct 18, 2024 | Jul 23, 2019 |
| Languages | 1 | 11 |
| Developer | Craftshift | StarApps |
FAQ
Rubik Variant Images & Swatch and Color Swatch King: common questions
- Which is more popular, Rubik Variant Images & Swatch or Color Swatch King?
- Color Swatch King is detected on 56× as many Shopify stores as Rubik Variant Images & Swatch: 5,758 vs 103 as of Nov 10, 2026.
- Is Rubik Variant Images & Swatch or Color Swatch King cheaper?
- Both list a free plan. Paid plans start at $25/month for Rubik Variant Images & Swatch and $5/month for Color Swatch King. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Rubik Variant Images & Swatch or Color Swatch King?
- On the Shopify App Store: Rubik Variant Images & Swatch 5.0 from 504 reviews and Color Swatch King 5.0 from 3,218 reviews.
- What features does each app list that the other doesn’t?
- Rubik Variant Images & Swatch lists 11 the others don’t mention, such as Carousel, Collage, Conditional logic, Custom HTML. Color Swatch King lists 10 the others don’t mention, such as Checkboxes, Custom CSS, Dropdowns, Hide out-of-stock. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled.
Keep comparing
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How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.