Referral Program ‑ Shopjar vs Toki Loyalty Program & Rewards
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Referral Program is detected on 3.4× as many Shopify stores as Toki Loyalty Program & Rewards: 595 vs 176 as of Nov 8, 2026.
- On the Shopify App Store: Referral Program 4.9 from 160 reviews and Toki Loyalty Program & Rewards 4.9 from 98 reviews.
- Only Referral Program lists a free plan. Paid plans start at $7/month for Referral Program and $49/month for Toki Loyalty Program & Rewards.
- Toki Loyalty Program & Rewards lists 23 features Referral Program’s listing doesn’t mention, including ACH payments, Card payouts, Cash back.
Head to head
- United States
- United Kingdom
- Canada
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Email Notifications
- · Floating referral widget
- · Referral Program
- · Unique referral coupons via Safe Links
- · Unique referral links & coupon codes
- · Unlimited members / orders / rewards
Essential
- · Email Notifications
- · Landing pages & post purchase popups
- · Referral program
- · Reports & Analytics
- · Self-referral fraud protection
- · Unique referral coupons via Safe Links
Starter
- · Affiliate Program
- · All Essential features +
- · Discount & store credit rewards
- · Member portal to track sales & payouts
- · Recruit with signup forms, landing pages
- · Track referral sales automatically
Growth
- · 700+ reward types via Tremendous
- · Advanced Fraud Protection
- · All features in Starter +
- · Branded Emails & Sending domain
- · Cash payouts via ACH, Venmo & more
- · Klaviyo & PayPal Integration
Free
- · 50+ different activities & ways to earn
- · Advanced VIP tiers
- · Advanced analytics & reporting
- · Connects with 25+ Shopify tools
- · Customer Hub & design blocks
- · Earn points, credit, or cash back
Pay as you Go
- · Advanced paid membership plans
- · Advanced workflow automations
- · Apple & Google Digital Wallet Pass
- · Everything in Free
- · Free Onboarding sessions
- · Loyalty community hub
Growth
- · Dedicated support
- · Everything Included
- · Evolving loyalty app with regular update
- · Multi-Languages available (any language)
- · Seamless Migration Support
Power
- · Custom Integrations
- · Dedicated account manager
- · Enterprise features for complex builds
- · Everything Included
- · Priority custom feature build outs
- · Priority feature requests
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBoost sales with Shopjar – the all-in-one Shopify referral, refer-a-friend & affiliate program app. Let customers and influencers share unique referral links or coupon codes on TikTok, Instagram, Facebook & YouTube. Track every referral, reward them with discounts, cash or store credit, and turn word-of-mouth into repeat sales.
Toki is the all-in-one loyalty solution that lets you create a beautiful on-brand loyalty program that drives retention and results. Create a flexible loyalty program with points for purchases, birthdays, social media engagement and referrals. Set up membership tiers with special perks like cashback, free gifts, discounts and exclusive memberships. Display everything relating to loyalty in our dedicated loyalty hub.
- Setup a referral program with unique referral links & reward coupons in minutes
- Publish a landing page + post purchase popups to promote your referral program
- Launch an affiliate program & manage affiliates, commissions & payouts easily
- Ready made, customisable affiliate signup forms & affiliate portal
- Loyalty: the most customizable loyalty solution on the App Store
- Paid memberships: custom billing, multiple membership, 20+ member perks
- Referral + Affiliate: Set up in minutes, security optimized, cash back or credit
- All in one comprehensive and customizable customer/member portal
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Referral Program |  Toki Loyalty Program & Rewards |
|---|---|---|
| Detected stores | 595(ahead) | 176 |
| Net store change, 28 days | +7 | −8 |
| Stores added, 28 days | 12(ahead) | 6 |
| Big-brand share | 14% | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | United States, United Kingdom, Canada | United States, Australia, United Kingdom |
Reviews
| Measure | Referral Program | Toki Loyalty Program & Rewards |
|---|---|---|
| App Store rating | 4.9 ★ | 4.9 ★ |
| App Store reviews | 160(ahead) | 98 |
| New reviews, 28 days | 10(ahead) | 2 |
| Reviewers a year or more in | 8% | 28%(ahead) |
Pricing
| Measure | Referral Program | Toki Loyalty Program & Rewards |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $7/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Referral Program | Toki Loyalty Program & Rewards |
|---|---|---|
| Shopify category rank | #4 | #22 |
| Shopify App Charts | #24 in Affiliate programs | Not on this week’s charts |
| Built for Shopify | Yes | Yes |
| Launched | Jun 27, 2022 | Jan 4, 2023 |
| Languages | 1 | 1 |
| Developer | Shopjar | Toki |
FAQ
Referral Program and Toki Loyalty Program & Rewards: common questions
- Which is more popular, Referral Program or Toki Loyalty Program & Rewards?
- Referral Program is detected on 3.4× as many Shopify stores as Toki Loyalty Program & Rewards: 595 vs 176 as of Nov 8, 2026.
- Is Referral Program or Toki Loyalty Program & Rewards cheaper?
- Only Referral Program lists a free plan. Paid plans start at $7/month for Referral Program and $49/month for Toki Loyalty Program & Rewards. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Referral Program or Toki Loyalty Program & Rewards?
- On the Shopify App Store: Referral Program 4.9 from 160 reviews and Toki Loyalty Program & Rewards 4.9 from 98 reviews.
- What features does each app list that the other doesn’t?
- Referral Program lists 9 the others don’t mention, such as Achievement tracking, Auto-tracking, Bulk payouts, Commission. Toki Loyalty Program & Rewards lists 23 the others don’t mention, such as ACH payments, Card payouts, Cash back, Collection links. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.