OC Meta Pixel‑ Facebook Pixels vs TagFly Google Ads, GA4 & GTM
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- TagFly Google Ads, GA4 & GTM is detected on 1.2× as many Shopify stores as OC Meta Pixel‑ Facebook Pixels: 1,505 vs 1,268 as of Nov 11, 2026.
- On the Shopify App Store: OC Meta Pixel‑ Facebook Pixels 5.0 from 117 reviews and TagFly Google Ads, GA4 & GTM 4.9 from 156 reviews.
- Both list a free plan. Paid plans start at $9.99/month for OC Meta Pixel‑ Facebook Pixels and $14.99/month for TagFly Google Ads, GA4 & GTM.
- TagFly Google Ads, GA4 & GTM lists 14 features OC Meta Pixel‑ Facebook Pixels’s listing doesn’t mention, including Activity tracking, Ad spend, Checkout analytics.
Head to head
OC Meta Pixel‑ Facebook Pixels: 1,268
TagFly Google Ads, GA4 & GTM: 1,505
OC Meta Pixel‑ Facebook Pixels: 117
TagFly Google Ads, GA4 & GTM: 156
OC Meta Pixel‑ Facebook Pixels: 8
TagFly Google Ads, GA4 & GTM: 3
OC Meta Pixel‑ Facebook Pixels: 11
TagFly Google Ads, GA4 & GTM: 9
Pitch
Facebook Multiple Pixels, Conversion API, Catalog Feeds
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Categories
Languages
Launched
Jun 29, 2021
Mar 24, 2021
Built for Shopify
Built for Shopify
Built for Shopify
Reviews per month
Detected stores
1,268
1,505
Most common store size
11-50 products
11-50 products
Top countries
- United States
- Hong Kong
- Germany
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $29.99/month
From $0 to $99.99/month
Plans
Free for life
- · 1 Meta Pixel + Conversions API
- · 1 catalog feed - 500 items - 1 rule
- · 10 orders tracked per month
- · Ad Data Protection: bots/auto & cookie
- · Integrate COD, Subscription, Bundle apps
- · Live chat support 24/7
Lite
- · 1 catalog feed - 2,000 items - 3 rules
- · 100 orders tracked per month
- · 3 Meta Pixels, 1 Conversions API
- · Ad Data Protection: bots/auto & cookie
- · Exclude by IP, B2B events, subscriptions
- · Integrate COD, Subscription, Bundle apps
Pro "Basic & Grow"
- · Ad Performance with ROAS & funnel
- · Full Ad Data Protection + AI agent rules
- · Integrate COD, Subscription, Bundle apps
- · Live chat support 24/7 & Experts audit
- · Target by market & landing page
- · Unlimited Meta Pixels, 1 Conversions API
Pro "Adv & Plus"
- · Ad Performance with ROAS & funnel
- · Full Ad Data Protection + AI agent rules
- · Integrate COD, Subscription, Bundle apps
- · Live chat support 24/7 & Experts audit
- · Target by market & landing page
- · Unlimited Meta Pixels, 1 Conversions API
Free to install
- · 1 tracking destination with 1 pixel
- · 10 orders included per month
- · Consent Mode v2 (GDPR/CCPA)
- · Event builder
- · GTM integration
- · Real-time dashboard
Basic
- · 3 tracking destinations, 1 pixel each
- · 500 orders included per month
- · All Free plan features
- · Customer Analytics - Overview
- · Full server-side event report
- · Standard support
Grow
- · 2,500 orders included per month
- · All Basic plan features
- · All tracking destinations, multi-pixel
- · Free for first-time custom
- · Full Customer Analytics
- · High priority support
Scale
- · 10,000 orders included per month
- · All tracking destinations, multi-pixel
- · Free custom setup
- · Full Customer Analytics
- · Highest priority support
- · Multi-market tracking
Coverage
59%
76%
Unique strengths
Ads
Campaign management
Performance analytics
Targeting
Analytics
Customer behavior
Marketing and sales
Visuals and reports
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWorks with
How it sells itself
📉 Why are your Facebook Ads underperforming? iOS 14+ and ad blockers hide many of your conversions from Meta. 🛡️ Trusted by Shopify merchants and refined over 5+ years, Orichi Pixel rebuilds that missing tracking layer so Meta's AI optimizes on real data, not guesses.
When browsers block cookies, ad platforms miss conversions and optimize on incomplete data. TagFly restores accurate conversion tracking with server-side tracking (CAPI) for Google Ads, Google Analytics 4 (GA4), Meta, TikTok, Pinterest & Snapchat. Prebuilt GTM containers set up in minutes, no coding. Multi-market tracking supports Shopify Markets: track pixels, currencies & conversions per market.
Key points
- Bypass iOS 14+ update & ad blocks with Facebook Pixel, Conversion API (CAPI).
- Flexibility for adding multi pixels with accurate event tracking
- Add tracking multiple pixels (Facebook, Tiktok), Tiktok Pixel.
- Add and manage multiple Facebook pixels for niche targeting and backup purposes
- Easy gtag setup for accurate tracking in GA4, Facebook, TikTok and more
- Server-side tracking captures accurate data, combating iOS limitations
- Ready-to-use containers for direct use in GA4, Facebook, GG Ads, Tiktok and more
- No burden on site speed with all tags in one Google container
Screenshots
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OC Meta Pixel‑ Facebook Pixels |  TagFly Google Ads, GA4 & GTM |
|---|---|---|
| Detected stores | 1,268 | 1,505(ahead) |
| Net store change, 28 days | −6 | −18 |
| Stores added, 28 days | 11(ahead) | 9 |
| Big-brand share | 25% | 13% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Hong Kong, Germany | United States, United Kingdom, Germany |
Reviews
| Measure | OC Meta Pixel‑ Facebook Pixels | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 117 | 156(ahead) |
| New reviews, 28 days | 8(ahead) | 3 |
| Reviewers a year or more in | 19%(ahead) | 16% |
Pricing
| Measure | OC Meta Pixel‑ Facebook Pixels | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $14.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | OC Meta Pixel‑ Facebook Pixels | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| Shopify category rank | #11 | #29 |
| Shopify App Charts | #19 in Analytics | #18 in Ads |
| Built for Shopify | Yes | Yes |
| Launched | Jun 29, 2021 | Mar 24, 2021 |
| Languages | 1 | 1 |
| Developer | OrichiCommerce | TagFly |
Switching movement
1 store dropped one and added the other in the last 180 days
FAQ
OC Meta Pixel‑ Facebook Pixels and TagFly Google Ads, GA4 & GTM: common questions
- Which is more popular, OC Meta Pixel‑ Facebook Pixels or TagFly Google Ads, GA4 & GTM?
- TagFly Google Ads, GA4 & GTM is detected on 1.2× as many Shopify stores as OC Meta Pixel‑ Facebook Pixels: 1,505 vs 1,268 as of Nov 11, 2026.
- Is OC Meta Pixel‑ Facebook Pixels or TagFly Google Ads, GA4 & GTM cheaper?
- Both list a free plan. Paid plans start at $9.99/month for OC Meta Pixel‑ Facebook Pixels and $14.99/month for TagFly Google Ads, GA4 & GTM. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, OC Meta Pixel‑ Facebook Pixels or TagFly Google Ads, GA4 & GTM?
- On the Shopify App Store: OC Meta Pixel‑ Facebook Pixels 5.0 from 117 reviews and TagFly Google Ads, GA4 & GTM 4.9 from 156 reviews.
- What features does each app list that the other doesn’t?
- OC Meta Pixel‑ Facebook Pixels lists 8 the others don’t mention, such as Custom reports, Data export, Product category, Profit insights. TagFly Google Ads, GA4 & GTM lists 14 the others don’t mention, such as Activity tracking, Ad spend, Checkout analytics, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between OC Meta Pixel‑ Facebook Pixels and TagFly Google Ads, GA4 & GTM?
- 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
Keep comparing
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How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.