Magic Wishlist & Emails vs WishlistSuite Smart Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- Magic Wishlist & Emails is detected on 1.2× as many Shopify stores as WishlistSuite Smart Wishlist: 157 vs 131 as of Nov 4, 2026.
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and WishlistSuite Smart Wishlist 5.0 from 41 reviews.
- WishlistSuite Smart Wishlist lists 6 features Magic Wishlist & Emails’s listing doesn’t mention, including Custom layouts, Custom registry, Gift registry.
Head to head
- United States
- United Kingdom
- Australia
- United States
- Australia
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Every save is a signal. WishlistSuite is a Wishlist App & AI conversion suite that turns shopper interest into revenue by connecting what customers save, browse & want next. Capture demand with wishlist, guest wishlist, Save for Later & Smart Save. Personalize discovery with AI recommendations, Customers Also Saved & Browsing History.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Save items from product, collection, and home pages to increase engagement.
- Boost AOV with AI-powered "Customers Also Saved" product recommendation widget
- Reduce abandonment by letting shoppers move cart items to a guest wishlist.
- Enable guest wishlists so shoppers can save favorite items without an account
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  WishlistSuite Smart Wishlist |
|---|---|---|
| Detected stores | 157(ahead) | 131 |
| Net store change, 28 days | +7 | +12 |
| Stores added, 28 days | 7 | 15(ahead) |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, Australia | United States, Australia, India |
Reviews
| Measure | Magic Wishlist & Emails | WishlistSuite Smart Wishlist |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 54(ahead) | 41 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | 3%(ahead) |
Pricing
| Measure | Magic Wishlist & Emails | WishlistSuite Smart Wishlist |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Magic Wishlist & Emails | WishlistSuite Smart Wishlist |
|---|---|---|
| Shopify category rank | #5(ahead) | #9 |
| Shopify App Charts | #21 in Wishlists | #20 in Wishlists |
| Built for Shopify | Yes | Yes |
| Launched | Jan 6, 2026 | Dec 4, 2024 |
| Languages | 5 | 24 |
| Developer | Magic Apps | SimpleSuite |
FAQ
Magic Wishlist & Emails and WishlistSuite Smart Wishlist: common questions
- Which is more popular, Magic Wishlist & Emails or WishlistSuite Smart Wishlist?
- Magic Wishlist & Emails is detected on 1.2× as many Shopify stores as WishlistSuite Smart Wishlist: 157 vs 131 as of Nov 4, 2026.
- Which has better reviews, Magic Wishlist & Emails or WishlistSuite Smart Wishlist?
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and WishlistSuite Smart Wishlist 5.0 from 41 reviews.
- What features does each app list that the other doesn’t?
- WishlistSuite Smart Wishlist lists 6 the others don’t mention, such as Custom layouts, Custom registry, Gift registry, Import and export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.