Magic Wishlist & Emails vs Wishlist Power
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- Wishlist Power is detected on 1.5× as many Shopify stores as Magic Wishlist & Emails: 233 vs 157 as of Nov 4, 2026.
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and Wishlist Power 5.0 from 43 reviews.
- Only Wishlist Power lists a free plan.
- Magic Wishlist & Emails lists 7 features Wishlist Power’s listing doesn’t mention, including Conversion analytics, Email sharing, Email templates.
Head to head
- United States
- United Kingdom
- Australia
- France
- United States
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Free
- · 100 wishlist items / month
- · Easy wishlist setup that fits your theme
- · Essential features to get started
Starter
- · 5000 wishlist items / month
- · Force customer login to use wishlist
- · Share wishlist
Advanced
- · 15000 wishlist items / month
- · Features in the Starter plan
- · Pixels integrations (Meta, TikTok, GA4)
Pro
- · 30000 wishlist items / month
- · Features in the Advanced plan
- · Javascript API access
- · Klaviyo and Shopify Flow integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Turn window shoppers into buyers with Wishlist Power. Let shoppers save products they love and come back when they’re ready to buy. Unlock valuable customer data, drive account creation, and re-engage customers with the right products at the right time. Our support team can set up and customize your wishlist.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Drive customer engagement to your store with a wishlist.
- Adapt visually to the most popular themes and customize colors and spacing.
- Gain unique insights about your products and customers.
- Ensure an exceptional shopping experience on every device.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Wishlist Power |
|---|---|---|
| Detected stores | 157 | 233(ahead) |
| Net store change, 28 days | +7 | +16 |
| Stores added, 28 days | 7 | 18(ahead) |
| Big-brand share | Not enough data | 31% |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | France, United States, Australia |
Reviews
| Measure | Magic Wishlist & Emails | Wishlist Power |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 54(ahead) | 43 |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | 0% | 4%(ahead) |
Pricing
| Measure | Magic Wishlist & Emails | Wishlist Power |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $15.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Magic Wishlist & Emails | Wishlist Power |
|---|---|---|
| Shopify category rank | #5(ahead) | #8 |
| Shopify App Charts | #21 in Wishlists | #19 in Wishlists |
| Built for Shopify | Yes | Yes |
| Launched | Jan 6, 2026 | Apr 29, 2024 |
| Languages | 5 | 1 |
| Developer | Magic Apps | Maestrooo |
FAQ
Magic Wishlist & Emails and Wishlist Power: common questions
- Which is more popular, Magic Wishlist & Emails or Wishlist Power?
- Wishlist Power is detected on 1.5× as many Shopify stores as Magic Wishlist & Emails: 233 vs 157 as of Nov 4, 2026.
- Is Magic Wishlist & Emails or Wishlist Power cheaper?
- Only Wishlist Power lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Magic Wishlist & Emails or Wishlist Power?
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and Wishlist Power 5.0 from 43 reviews.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 7 the others don’t mention, such as Conversion analytics, Email sharing, Email templates, Multi-language. Wishlist Power lists 1 the others don’t mention, such as Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.