Magic Wishlist & Emails vs WC Wishlist & Back in Stock
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- WC Wishlist & Back in Stock is detected on 3.2× as many Shopify stores as Magic Wishlist & Emails: 504 vs 157 as of Nov 4, 2026.
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and WC Wishlist & Back in Stock 4.8 from 195 reviews.
- WC Wishlist & Back in Stock lists 18 features Magic Wishlist & Emails’s listing doesn’t mention, including Alert settings, Auto-alerts, Back in stock.
Head to head
Increase sales with Wishlist & Auto Email Reminder
- United States
- United Kingdom
- Australia
- United States
- Australia
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Basic
- · Advanced analytics
- · Automated reminders
- · Back in Stock, Price Drop, Restock Alert
- · Export/Import wishlists (CSV)
- · Guest, Multi-Wishlist & Save For Later
- · Share via social media
Pro
- · Advanced analytics
- · Automated reminders
- · Back in Stock, Price Drop, Restock Alert
- · Export/Import wishlists (CSV)
- · Guest, Multi-Wishlist & Save For Later
- · Share via social media
Advance
- · Advanced analytics
- · Automated reminders
- · Back in Stock, Price Drop, Restock Alert
- · Export/Import wishlists (CSV)
- · Guest, Multi-Wishlist & Save For Later
- · Share via social media
Enterprise
- · AI Email Template Generator
- · AI-Powered Analytics
- · Advanced Plan Features+
- · Back in Stock Data Export
- · Dedicated Priority Support
- · Headless & API Integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Empower your customers to save their favorite products for future purchases. Boost sales effortlessly with our Guest wishlist, Multiple wishlist, and Share Wishlist features. Stay ahead of the competition by utilizing Price Drop, Restock, and Back in Stock alerts to entice customers and drive up sales and order revenue. Auto Email Reminders feature enhances AOV by keeping customers engaged.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Let customers wishlist their favorite products for later purchases.
- Display wishlist icon on Home, Collection & Product pages to boost conversion.
- Price Drop, Re-stock, and Back in Stock alerts, enticing shoppers to return.
- Track live update of products and users wishlist to improve performance.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  WC Wishlist & Back in Stock |
|---|---|---|
| Detected stores | 157 | 504(ahead) |
| Net store change, 28 days | +7 | +5 |
| Stores added, 28 days | 7 | 13(ahead) |
| Big-brand share | Not enough data | 18% |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, Australia, India |
Reviews
| Measure | Magic Wishlist & Emails | WC Wishlist & Back in Stock |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.8 ★ |
| App Store reviews | 54 | 195(ahead) |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | 0% | 26%(ahead) |
Pricing
| Measure | Magic Wishlist & Emails | WC Wishlist & Back in Stock |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Magic Wishlist & Emails | WC Wishlist & Back in Stock |
|---|---|---|
| Shopify category rank | #5(ahead) | #15 |
| Shopify App Charts | #21 in Wishlists | #15 in Wishlists |
| Built for Shopify | Yes | Yes |
| Launched | Jan 6, 2026 | Mar 17, 2022 |
| Languages | 5 | 1 |
| Developer | Magic Apps | WebContrive LLP |
FAQ
Magic Wishlist & Emails and WC Wishlist & Back in Stock: common questions
- Which is more popular, Magic Wishlist & Emails or WC Wishlist & Back in Stock?
- WC Wishlist & Back in Stock is detected on 3.2× as many Shopify stores as Magic Wishlist & Emails: 504 vs 157 as of Nov 4, 2026.
- Which has better reviews, Magic Wishlist & Emails or WC Wishlist & Back in Stock?
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and WC Wishlist & Back in Stock 4.8 from 195 reviews.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 2 the others don’t mention, such as Favorites, Multi-language. WC Wishlist & Back in Stock lists 18 the others don’t mention, such as Alert settings, Auto-alerts, Back in stock, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.