Which app has more detected Shopify stores, Klaviyo: Email Marketing & SMS or CW: WhatsApp, SMS & AI Chatbot?
Klaviyo: Email Marketing & SMS has the larger detected footprint with 254,908 detected stores.
Adoption, reviews and pricing compared with real detection data: detected stores, review volume, pricing, top categories, countries and momentum.
Quick answer
As of Oct 31, 2026, Klaviyo: Email Marketing & SMS is detected on 254,908 Shopify stores vs 497 for CW: WhatsApp, SMS & AI Chatbot.
Side by side
| Signal | Klaviyo: Email Marketing & SMS | CW: WhatsApp, SMS & AI Chatbot |
|---|---|---|
| Detected stores | 254,908 | 497 |
| Reviews | 4,966 reviews | 468 reviews |
| Rating | 4.5 | 4.7 |
| Pricing | Free to install | Free trial available |
| Top categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top countries | United States, United Kingdom | India, United States |
| 28-day net stores | +171 (estimated) | 0 (estimated) |
| Shopify App Charts | #2 on the Shoplist 100 | #4 in SMS marketing |
FAQ
Klaviyo: Email Marketing & SMS has the larger detected footprint with 254,908 detected stores.
The public page shows the aggregate switching count when Shoplist detects brands that dropped one app and added the other in the last 180 days. Store identities and direction stay behind signup.
Shoplist compares public storefront detections, Shopify App Store review data, pricing posture, category and country distributions, and the 28-day net store change for each app when available.
| Shopify category rank |
|---|
| #1 in Email marketing |
| #12 in SMS marketing |
| New reviews, 28 days | +79 | +4 |
|---|
| Reviewers using it a year or more | 45% | 24% |
|---|
| Big-brand share, stores of known size | 15% | 22% |
|---|