Joy Loyalty Program Rewards vs TrueLoyal
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- Joy Loyalty Program Rewards is detected on 33× as many Shopify stores as TrueLoyal: 3,482 vs 104 as of Nov 4, 2026.
- On the Shopify App Store: Joy Loyalty Program Rewards 4.9 from 1,790 reviews and TrueLoyal 4.6 from 34 reviews.
- Only Joy Loyalty Program Rewards lists a free plan.
- Joy Loyalty Program Rewards lists 39 features TrueLoyal’s listing doesn’t mention, including Analytics, APIs and webhooks, Automations.
Head to head
FREE 100%. Rewards, Loyalty points, rewards program. 24/7 Chat
Data Science-driven Loyalty Rewards Program
- United States
- United Kingdom
- Canada
- United States
- Canada
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 24/7 Live chat support
- · 250 monthly orders
- · Email reward notifications
- · Flexible points & rewards program
- · On-brand loyalty design
- · Referral program with fraud prevention
Essential
- · 30+ integrations (Klaviyo, Recharge,...)
- · Analytics & performance reports
- · Dedicated loyalty page
- · Joy Loyalty AI copilot
- · Point expiration rules
- · Points for social engagement
Advanced
- · Apple & Google Wallet passes
- · Bonus point campaign (x2, x3 multiplier)
- · Loyalty Hub (Shopify native UI)
- · Loyalty Rule Engine (custom earning)
- · POS loyalty extension (in-store rewards)
- · Paid membership programs
Ultimate
- · 24/7 priority support with SLA
- · Checkout UI loyalty extensions
- · Dynamic point expiration rules
- · Full Developer Toolkit + JS SDK
- · Headless commerce (Hydrogen, Next.js)
- · On-demand development hours
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureJoy is the loyalty platform for ambitious Shopify brands, built for power and flexibility. It is free for up to 250 orders a month, with points, referrals, and the loyalty widget included. Joy rewards Instagram comments, story mentions, and DMs automatically. Customers redeem points and store credit in cart, at checkout, and on POS, with passes in Apple and Google Wallet. Widget and loyalty page ship in 8 languages.
The platform brings together loyalty programs, fan communities, gamification and consumer-generated content, so brands can engage people beyond a single purchase. Receipt scanning connects in-store and online activity for a complete view of every buyer.
- Purchasing Reward by points, Milestone reward (eg: 5th order, 10th order reward)
- Tier Perks: Auto discounts (with combination settings), available online and POS
- Stackable/Combinable discounts with your stores, increasing conversion rate
- POS and POS Pro extension, a seamless experience for Online and Offline stores
- Award points on various activities like purchase on webiste, follow on instagram
- Reward your customers for them to burn the earned points
- Setup tier based promotions, benefits and rewards
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Joy Loyalty Program Rewards |  TrueLoyal |
|---|---|---|
| Detected stores | 3,482(ahead) | 104 |
| Net store change, 28 days | +10 | −5 |
| Stores added, 28 days | 94(ahead) | 1 |
| Big-brand share | 10% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | United States, United Kingdom, Canada | United States, Canada, Hong Kong |
Reviews
| Measure | Joy Loyalty Program Rewards | TrueLoyal |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.6 ★ |
| App Store reviews | 1,790(ahead) | 34 |
| New reviews, 28 days | 2(ahead) | 0 |
| Reviewers a year or more in | 18% | Not enough data |
Pricing
| Measure | Joy Loyalty Program Rewards | TrueLoyal |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month | No monthly plan listed |
| Longest free trial | 30 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Joy Loyalty Program Rewards | TrueLoyal |
|---|---|---|
| Shopify category rank | #12 | Not enough data |
| Shopify App Charts | #6 in Loyalty and rewards | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 28, 2021 | Sep 1, 2017 |
| Languages | 5 | 1 |
| Developer | Joy Loyalty Program & Rewards | TrueLoyal |
FAQ
Joy Loyalty Program Rewards and TrueLoyal: common questions
- Which is more popular, Joy Loyalty Program Rewards or TrueLoyal?
- Joy Loyalty Program Rewards is detected on 33× as many Shopify stores as TrueLoyal: 3,482 vs 104 as of Nov 4, 2026.
- Is Joy Loyalty Program Rewards or TrueLoyal cheaper?
- Only Joy Loyalty Program Rewards lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Joy Loyalty Program Rewards or TrueLoyal?
- On the Shopify App Store: Joy Loyalty Program Rewards 4.9 from 1,790 reviews and TrueLoyal 4.6 from 34 reviews.
- What features does each app list that the other doesn’t?
- Joy Loyalty Program Rewards lists 39 the others don’t mention, such as Analytics, APIs and webhooks, Automations, Badges. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.