ICU• In Cart Upsell Cross Sell vs Upsell App by Essentialwolf
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- ICU• In Cart Upsell Cross Sell is detected on 2.3× as many Shopify stores as Upsell App by Essentialwolf: 1,228 vs 523 as of Nov 7, 2026.
- On the Shopify App Store: ICU• In Cart Upsell Cross Sell 4.8 from 584 reviews and Upsell App by Essentialwolf 4.7 from 275 reviews.
- Only ICU• In Cart Upsell Cross Sell lists a free plan.
- ICU• In Cart Upsell Cross Sell lists 16 features Upsell App by Essentialwolf’s listing doesn’t mention, including A/B testing, Automatic discounts, Bundles.
Head to head
Increase AOV with Upsell & Cross-sells without Popups Using AI
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · "Powered by InCart Upsell" watermark
- · 1 upsell offer only
Shopify BASIC User
- · "AI autopilot" automated offers
- · A/B testing & conditional logic
- · Cart page & cart drawer upsells
- · Checkout-click popup upsell
- · Concierge onboarding & support
- · Post purchase upsell
Shopify GROW User
- · "AI autopilot" automated offers
- · A/B testing & conditional logic
- · Cart page & cart drawer upsells
- · Checkout-click popup upsell
- · Concierge onboarding & support
- · Post purchase upsell
Shopify ADVANCED
- · "AI autopilot" automated offers
- · A/B testing & conditional logic
- · Cart page & cart drawer upsells
- · Checkout-click popup upsell
- · Concierge onboarding & support
- · Post purchase upsell
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBoost order values with In Cart Upsell & Cross-Sell app & create customized cart & post purchase upsell & cross-sell offers. Personalize shoppers experience w/ conditional logic & triggers. Perfect your upsell strategy with A/B testing on product upsell & cross-sell offers. Analyze effectiveness with an intuitive upselling dashboard.
The Essentialwolf Upsell & Cross Sell app is increase sales & AOV & user friendly with full customization tools for any business looking to increase their sales and AOV. Create highly targeted, personalized upsell funnels tailored to your customers’ preferences and spending habits—driving higher conversions and bigger sales.
- Maximize AOV with upsells & cross sells on cart page, AJAX carts & product pages
- Set triggers & rules for efficiently targeted cart upsell & cross-sell offers
- Drive extra revenue with frequently bought together & related product offers
- Fine-tune upsell cart strategies with a smart, easy to read analytics dashboard
- Works on product, cart, post-purchase, checkout and thanks you page.
- Support AI & Manual mode to personalized Upsell Funnel.
- Suggest related products to customers to increase the likelihood of a sale.
- Choose different types of layout and easy to customizable.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ICU• In Cart Upsell Cross Sell |  Upsell App by Essentialwolf |
|---|---|---|
| Detected stores | 1,228(ahead) | 523 |
| Net store change, 28 days | −14 | −10 |
| Stores added, 28 days | 21(ahead) | 3 |
| Big-brand share | 11% | 10% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Australia |
Reviews
| Measure | ICU• In Cart Upsell Cross Sell | Upsell App by Essentialwolf |
|---|---|---|
| App Store rating | 4.8 ★(ahead) | 4.7 ★ |
| App Store reviews | 584(ahead) | 275 |
| New reviews, 28 days | 0 | 0(ahead) |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ICU• In Cart Upsell Cross Sell | Upsell App by Essentialwolf |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 30 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | ICU• In Cart Upsell Cross Sell | Upsell App by Essentialwolf |
|---|---|---|
| Shopify category rank | #180(ahead) | #256 |
| Shopify App Charts | #24 in Upsell and cross-sell | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 8, 2015 | Mar 8, 2023 |
| Languages | 1 | 81 |
| Developer | In Cart Upsell | Codexade |
FAQ
ICU• In Cart Upsell Cross Sell and Upsell App by Essentialwolf: common questions
- Which is more popular, ICU• In Cart Upsell Cross Sell or Upsell App by Essentialwolf?
- ICU• In Cart Upsell Cross Sell is detected on 2.3× as many Shopify stores as Upsell App by Essentialwolf: 1,228 vs 523 as of Nov 7, 2026.
- Is ICU• In Cart Upsell Cross Sell or Upsell App by Essentialwolf cheaper?
- Only ICU• In Cart Upsell Cross Sell lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ICU• In Cart Upsell Cross Sell or Upsell App by Essentialwolf?
- On the Shopify App Store: ICU• In Cart Upsell Cross Sell 4.8 from 584 reviews and Upsell App by Essentialwolf 4.7 from 275 reviews.
- What features does each app list that the other doesn’t?
- ICU• In Cart Upsell Cross Sell lists 16 the others don’t mention, such as A/B testing, Automatic discounts, Bundles, Buy more, save more. Upsell App by Essentialwolf lists 4 the others don’t mention, such as Checkout upsell, Countdown timers, Custom HTML, Optimization suggestions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.