Happy Birthday Email by UW vs Joy Subscriptions App
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- Joy Subscriptions is detected on 9.4× as many Shopify stores as Happy Birthday Email by UW: 967 vs 103 as of Nov 7, 2026.
- On the Shopify App Store: Happy Birthday Email by UW 5.0 from 145 reviews and Joy Subscriptions 4.9 from 467 reviews.
- Only Joy Subscriptions lists a free plan. Paid plans start at $10/month for Happy Birthday Email by UW and $49/month for Joy Subscriptions.
- Joy Subscriptions lists 25 features Happy Birthday Email by UW’s listing doesn’t mention, including Access subscriptions, Coupons, Curated subscriptions.
Head to head
Build customer loyalty with an automated Birthday Club
- United States
- United Kingdom
- Canada
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Base
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Send birthday emails and follow-ups
- · Store up to 1k Birthday Club members
- · Track revenue from birthday emails
Growth
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Send birthday emails and follow-ups
- · Store up to 5k Birthday Club members
- · Track revenue from birthday emails
Unlimited
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Connects to Klaviyo and other ESPs
- · Send birthday emails and follow-ups
- · Store unlimited Birthday Club members
Free
- · 12 subscription flow triggers
- · 50 active subscriptions
- · Analytics: Performance reports
- · Customer portal + Widget (best-in-class)
- · Free subscription widget rebuild*
- · Human support (reply < 2 mins)
Starter
- · Admin & Storefront API + Webhooks
- · Advanced cancellation, win-back & perks
- · Build to order - any subscription model
- · Churn, LTV, Retention reports
- · Dunning: smart retry logic & management
- · Fixed bundles, BYOB, Frequently bought
Professional
- · Analytics: Inventory forecast
- · Custom portal via Storefront API
- · Free subscription widget development
- · Javascript SDK
- · Mystery subscription box
- · VIP support work with AM via Slack
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHappy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too.
Joy gives you a complete subscription toolkit - subscribe & save, subscription boxes, volume bundles, customer portal, dunning recovery, trial periods, tiered discounts, and analytics with inventory forecasting. All come with build-to-order services that make Joy outperform any other subscription apps. 24/7/365 live support, reply within minutes. Free setup by our team.
- An end-to-end birthday marketing campaign with minimum ongoing effort
- A subtle, cost-effective loyalty program for Shopify merchants of any size
- Powering relational eCommerce through birthday collection
- Foster a continuous cycle of engagement and insight by sending birthday emails
- Only 5 minutes to set up and launch your first subscription.
- Create discounted auto-billed subscriptions on flexible schedules
- Let buyers manage subscriptions through an user-friendly customer portal
- Instant setup with smart widget placement and full Shopify admin integration
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Happy Birthday Email by UW | Joy Subscriptions |
|---|---|---|
| Detected stores | 103 | 967(ahead) |
| Net store change, 28 days | 0 | −3 |
| Stores added, 28 days | Not enough data | 17 |
| Big-brand share | Not enough data | 4% |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Health & Beauty, Food, Beverages & Tobacco, Home & Garden |
| Top store countries | United States, United Kingdom, Canada | United States, United Kingdom, Germany |
Reviews
| Measure | Happy Birthday Email by UW | Joy Subscriptions |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 145 | 467(ahead) |
| New reviews, 28 days | 0 | 7(ahead) |
| Reviewers a year or more in | Not enough data | 11% |
Pricing
| Measure | Happy Birthday Email by UW | Joy Subscriptions |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $10/month(ahead) | $49/month |
| Longest free trial | 28 days | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Happy Birthday Email by UW | Joy Subscriptions |
|---|---|---|
| Shopify category rank | #14 | #10 |
| Shopify App Charts | #7 in Giveaways and contests | #6 in Subscriptions |
| Built for Shopify | No | Yes |
| Launched | Jun 23, 2017 | Aug 20, 2024 |
| Languages | 1 | 5 |
| Developer | Union Works Apps | Joy Subscription |
FAQ
Happy Birthday Email by UW and Joy Subscriptions: common questions
- Which is more popular, Happy Birthday Email by UW or Joy Subscriptions?
- Joy Subscriptions is detected on 9.4× as many Shopify stores as Happy Birthday Email by UW: 967 vs 103 as of Nov 7, 2026.
- Is Happy Birthday Email by UW or Joy Subscriptions cheaper?
- Only Joy Subscriptions lists a free plan. Paid plans start at $10/month for Happy Birthday Email by UW and $49/month for Joy Subscriptions. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Happy Birthday Email by UW or Joy Subscriptions?
- On the Shopify App Store: Happy Birthday Email by UW 5.0 from 145 reviews and Joy Subscriptions 4.9 from 467 reviews.
- What features does each app list that the other doesn’t?
- Happy Birthday Email by UW lists 22 the others don’t mention, such as Analytics, Analytics dashboard, Anniversary, Birthday. Joy Subscriptions lists 25 the others don’t mention, such as Access subscriptions, Coupons, Curated subscriptions, Custom pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.