Happy Birthday Email by UW vs Joy Loyalty Program Rewards
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- Joy Loyalty Program Rewards is detected on 35× as many Shopify stores as Happy Birthday Email by UW: 3,571 vs 103 as of Nov 7, 2026.
- On the Shopify App Store: Happy Birthday Email by UW 5.0 from 145 reviews and Joy Loyalty Program Rewards 4.9 from 1,791 reviews.
- Only Joy Loyalty Program Rewards lists a free plan. Paid plans start at $10/month for Happy Birthday Email by UW and $29/month for Joy Loyalty Program Rewards.
- Joy Loyalty Program Rewards lists 47 features Happy Birthday Email by UW’s listing doesn’t mention, including Analytics, APIs and webhooks, Automations.
Head to head
Build customer loyalty with an automated Birthday Club
FREE 100%. Rewards, Loyalty points, rewards program. 24/7 Chat
- United States
- United Kingdom
- Canada
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Base
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Send birthday emails and follow-ups
- · Store up to 1k Birthday Club members
- · Track revenue from birthday emails
Growth
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Send birthday emails and follow-ups
- · Store up to 5k Birthday Club members
- · Track revenue from birthday emails
Unlimited
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Connects to Klaviyo and other ESPs
- · Send birthday emails and follow-ups
- · Store unlimited Birthday Club members
Starter
- · 24/7 Live chat support
- · 250 monthly orders
- · Email reward notifications
- · Flexible points & rewards program
- · On-brand loyalty design
- · Referral program with fraud prevention
Essential
- · 30+ integrations (Klaviyo, Recharge,...)
- · Analytics & performance reports
- · Dedicated loyalty page
- · Joy Loyalty AI copilot
- · Point expiration rules
- · Points for social engagement
Advanced
- · Apple & Google Wallet passes
- · Bonus point campaign (x2, x3 multiplier)
- · Loyalty Hub (Shopify native UI)
- · Loyalty Rule Engine (custom earning)
- · POS loyalty extension (in-store rewards)
- · Paid membership programs
Ultimate
- · 24/7 priority support with SLA
- · Checkout UI loyalty extensions
- · Dynamic point expiration rules
- · Full Developer Toolkit + JS SDK
- · Headless commerce (Hydrogen, Next.js)
- · On-demand development hours
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHappy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too.
Joy is the loyalty platform for ambitious Shopify brands, built for power and flexibility. It is free for up to 250 orders a month, with points, referrals, and the loyalty widget included. Joy rewards Instagram comments, story mentions, and DMs automatically. Customers redeem points and store credit in cart, at checkout, and on POS, with passes in Apple and Google Wallet. Widget and loyalty page ship in 8 languages.
- An end-to-end birthday marketing campaign with minimum ongoing effort
- A subtle, cost-effective loyalty program for Shopify merchants of any size
- Powering relational eCommerce through birthday collection
- Foster a continuous cycle of engagement and insight by sending birthday emails
- Purchasing Reward by points, Milestone reward (eg: 5th order, 10th order reward)
- Tier Perks: Auto discounts (with combination settings), available online and POS
- Stackable/Combinable discounts with your stores, increasing conversion rate
- POS and POS Pro extension, a seamless experience for Online and Offline stores
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Happy Birthday Email by UW |  Joy Loyalty Program Rewards |
|---|---|---|
| Detected stores | 103 | 3,571(ahead) |
| Net store change, 28 days | 0 | +15 |
| Stores added, 28 days | Not enough data | 93 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | United States, United Kingdom, Canada | United States, United Kingdom, Canada |
Reviews
| Measure | Happy Birthday Email by UW | Joy Loyalty Program Rewards |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 145 | 1,791(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | 18% |
Pricing
| Measure | Happy Birthday Email by UW | Joy Loyalty Program Rewards |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $10/month(ahead) | $29/month |
| Longest free trial | 28 days | 30 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Happy Birthday Email by UW | Joy Loyalty Program Rewards |
|---|---|---|
| Shopify category rank | #14 | #12 |
| Shopify App Charts | #7 in Giveaways and contests | #6 in Loyalty and rewards |
| Built for Shopify | No | Yes |
| Launched | Jun 23, 2017 | Jun 28, 2021 |
| Languages | 1 | 5 |
| Developer | Union Works Apps | Joy Loyalty Program & Rewards |
FAQ
Happy Birthday Email by UW and Joy Loyalty Program Rewards: common questions
- Which is more popular, Happy Birthday Email by UW or Joy Loyalty Program Rewards?
- Joy Loyalty Program Rewards is detected on 35× as many Shopify stores as Happy Birthday Email by UW: 3,571 vs 103 as of Nov 7, 2026.
- Is Happy Birthday Email by UW or Joy Loyalty Program Rewards cheaper?
- Only Joy Loyalty Program Rewards lists a free plan. Paid plans start at $10/month for Happy Birthday Email by UW and $29/month for Joy Loyalty Program Rewards. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Happy Birthday Email by UW or Joy Loyalty Program Rewards?
- On the Shopify App Store: Happy Birthday Email by UW 5.0 from 145 reviews and Joy Loyalty Program Rewards 4.9 from 1,791 reviews.
- What features does each app list that the other doesn’t?
- Happy Birthday Email by UW lists 22 the others don’t mention, such as Analytics, Analytics dashboard, Anniversary, Birthday. Joy Loyalty Program Rewards lists 47 the others don’t mention, such as Analytics, APIs and webhooks, Automations, Badges. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.