Giftship: Gift Options & More vs Normalize Gift Wrap & Message
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Giftship is detected on 2.1× as many Shopify stores as Normalize Gift Wrap & Message: 249 vs 118 as of Nov 9, 2026.
- On the Shopify App Store: Giftship 4.8 from 273 reviews and Normalize Gift Wrap & Message 4.8 from 12 reviews.
- Only Normalize Gift Wrap & Message lists a free plan. Paid plans start at $29.99/month for Giftship and $7/month for Normalize Gift Wrap & Message.
- Giftship lists 9 features Normalize Gift Wrap & Message’s listing doesn’t mention, including Custom code, Delivery date, File upload.
Head to head
- United States
- United Kingdom
- Australia
- United States
- France
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Micro
- · * Option Set Blocks Include: Upsells,
- · **For stores on the Shopify Basic Plan**
- · Drawer (Slide) Cart w/ Option Blocks
- · Gift Messages (+ Digital), Datepicker,
- · Info Banners File Upload, and much more!
- · Order Printer w/ Custom Print Sizes
Essential
- · * Option Set Blocks Include: Upsells,
- · Box Builder w/ Multiple Themes
- · Drawer (Slide) Cart w/ Option Blocks
- · Gift Messages (+ Digital), Datepicker,
- · Info Banners File Upload, and much more!
- · Order Printer w/ Custom Print Sizes
Plus
- · All Essential Features +
- · Delivery Method Display Rules
- · Priority Support
- · Shipping Rate Filters
Enterprise
- · All Features +
- · Personalized Onboarding
- · Priority Feature Requests
Free
- · Basic customization
- · Cart extension
- · Live support
- · Product page gift wrap
- · Up to 20 paid gift orders a month
Starter
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Up to 300 paid gift orders a month
Grow
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Up to 1,000 paid gift orders a month
Unlimited
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Unlimited paid gift orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGiftship is the all-in-one gifting platform on Shopify. Add dozens of blocks such as gift notes, gift wrap, date pickers, upsells, and custom fields to product pages, cart page, drawer cart or checkout (Shopify Plus). All blocks can be displayed dynamically. Ship to multiple recipients from your storefront or dashboard for bulk gifting. Build gift boxes and bundles with a step-by-step box builder.
Offer gift wrap, custom messages, and notes from product page to checkout—and now directly in the cart and slide cart with our latest cart extension update. This seamless, on-brand gifting widget enhances UX, drives conversions, boosts AOV, and improves customer satisfaction. Fully integrated with your storefront for a premium, cohesive shopping and gifting experience.
- Functionality Blocks that you can add to Product, Cart, or Checkout pages.
- Blocks include: Upsells, Gift Message, Datepicker, File upload, and Much More.
- Enhanced Checkout: Ship to multiple addresses from a single checkout.
- Dynamic tools: Box Builder + Dynamic Drawer Cart (Slide Cart)
- Add gift wrapping, gift message and option
- Show the gift options in the checkout page, drawer & in product pages
- Show the gift options for specific products only or for all of your products
- Exclude gift option for selected products
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Giftship |  Normalize Gift Wrap & Message |
|---|---|---|
| Detected stores | 249(ahead) | 118 |
| Net store change, 28 days | +2 | +3 |
| Stores added, 28 days | 7(ahead) | 4 |
| Big-brand share | 12% | Not enough data |
| Top store categories | Food, Beverages & Tobacco, Home & Garden, Arts & Entertainment | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, Australia | United States, France, United Kingdom |
Reviews
| Measure | Giftship | Normalize Gift Wrap & Message |
|---|---|---|
| App Store rating | 4.8 ★ | 4.8 ★ |
| App Store reviews | 273(ahead) | 12 |
| New reviews, 28 days | 6 | Not enough data |
| Reviewers a year or more in | 33% | Not enough data |
Pricing
| Measure | Giftship | Normalize Gift Wrap & Message |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29.99/month | $7/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Giftship | Normalize Gift Wrap & Message |
|---|---|---|
| Shopify category rank | #15 | #9 |
| Shopify App Charts | #11 in Gifts - Other | #5 in Gift wrap and messages |
| Built for Shopify | No | Yes |
| Launched | Sep 8, 2017 | Mar 28, 2025 |
| Languages | 1 | 1 |
| Developer | Gist | Normalize |
FAQ
Giftship and Normalize Gift Wrap & Message: common questions
- Which is more popular, Giftship or Normalize Gift Wrap & Message?
- Giftship is detected on 2.1× as many Shopify stores as Normalize Gift Wrap & Message: 249 vs 118 as of Nov 9, 2026.
- Is Giftship or Normalize Gift Wrap & Message cheaper?
- Only Normalize Gift Wrap & Message lists a free plan. Paid plans start at $29.99/month for Giftship and $7/month for Normalize Gift Wrap & Message. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Giftship or Normalize Gift Wrap & Message?
- On the Shopify App Store: Giftship 4.8 from 273 reviews and Normalize Gift Wrap & Message 4.8 from 12 reviews.
- What features does each app list that the other doesn’t?
- Giftship lists 9 the others don’t mention, such as Custom code, Delivery date, File upload, Gift cards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.