Conversios: Google Analytics 4 vs GroPulse GTM & Data Layer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- GroPulse GTM & Data Layer is detected on 73× as many Shopify stores as Conversios: 7,607 vs 104 as of Nov 11, 2026.
- On the Shopify App Store: Conversios 4.6 from 10 reviews and GroPulse GTM & Data Layer 4.9 from 40 reviews.
- Only GroPulse GTM & Data Layer lists a free plan. Paid plans start at $17/month for Conversios and $29.99/month for GroPulse GTM & Data Layer.
- Conversios lists 15 features GroPulse GTM & Data Layer’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Checkout analytics.
Head to head
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · 5 + pre-built event tracking
- · Conversios Google Tag Manager Container
- · E-commerce Events Data Layer Automation
- · Email support only
- · Export standard reports
- · GA4 eCommerce & Purchase Tracking
Monthly Plan
- · 5+ pre-built event tracking
- · Custom events tracking
- · Dedicated CSM support
- · E-commerce Events Data Layer Automation
- · ECommerce GA4 & Real-Time reports
- · Export standard & eCommerce reports
ORE Monthly Plan
- · Custom events tracking
- · GA4 Ecommerce & Real-Time Reports
- · Own Google Tag Manager Container
- · Priority CSM support
- · Recover missed GA4 purchase events
- · Recover orders blocked by browsers
Premium Plan
- · 5+ pre-built event tracking
- · Custom events tracking
- · Dedicated CSM support
- · E-commerce Events Data Layer Automation
- · ECommerce GA4 & Real-Time reports
- · Export standard & eCommerce reports
Free Plan
- · Basic GTM container setup
- · Checkout extensibility support
- · GDPR consent banner
- · GTM script on all pages
- · Install Google Tag Manager
- · Multi-language interface
Pro Plan
- · 1-click template generator
- · 40+ pre-built GTM tags
- · All FREE plan features
- · Event deduplication system
- · GA4, Facebook, TikTok & 5+ platforms
- · GDPR consent management
Advanced Plan
- · 1-click template generator
- · 40+ pre-built GTM tags
- · All features from Pro plan
- · Custom events
- · In-depth Server-Side Analytics
- · Premium support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGoogle Analytics 4 (GA4) misses what the browser hides. When shoppers use Safari, ad blockers or PayPal redirects, the purchase never fires. Conversios sets up your data layer + GTM automatically and uses the Order Recovery Engine to backfill purchases from your backend order feed, so every order lands in GA4 as a conversion. Real-time, funnel and ecommerce reports built in. No developer, no code, free to install.
A complete server-side GTM solution with 40+ pre-built tags across 7 advertising platforms. Configured tags for Google Analytics 4, Facebook Conversion API (Meta CAPI), TikTok, Google Ads with Enhanced Conversions, LinkedIn, Twitter, and Pinterest. Download ready-to-import GTM template with 1 click. Server-side tracking bypasses ad blockers for accurate conversion data. Event deduplication prevents double-counting.
- Leverage GTM for lightning-speed data collection without any site slowdown.
- Identify and fix funnel leaks to watch conversions skyrocket.
- Manage GTM without coding skills, thanks to our simple interface.
- Get a app setup and audit from a certified Google pro.
- Easy to setup
- No manual code is required to implement GTM
- Track data accurately
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Conversios |  GroPulse GTM & Data Layer |
|---|---|---|
| Detected stores | 104 | 7,607(ahead) |
| Net store change, 28 days | 0 | −40 |
| Stores added, 28 days | Not enough data | 39 |
| Big-brand share | Not enough data | 9% |
| Top store categories | Apparel & Accessories, Health & Beauty, Electronics | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, India |
Reviews
| Measure | Conversios | GroPulse GTM & Data Layer |
|---|---|---|
| App Store rating | 4.6 ★ | 4.9 ★(ahead) |
| App Store reviews | 10 | 40(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Conversios | GroPulse GTM & Data Layer |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $17/month(ahead) | $29.99/month |
| Longest free trial | 10 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Conversios | GroPulse GTM & Data Layer |
|---|---|---|
| Shopify category rank | #234 | #137(ahead) |
| Shopify App Charts | Not on this week’s charts | #5 in Analytics |
| Built for Shopify | Yes | Yes |
| Launched | Dec 2, 2022 | Sep 23, 2022 |
| Languages | 1 | 1 |
| Developer | CONVERSIOS SYSTEMS LLC | GroPulse |
FAQ
Conversios and GroPulse GTM & Data Layer: common questions
- Which is more popular, Conversios or GroPulse GTM & Data Layer?
- GroPulse GTM & Data Layer is detected on 73× as many Shopify stores as Conversios: 7,607 vs 104 as of Nov 11, 2026.
- Is Conversios or GroPulse GTM & Data Layer cheaper?
- Only GroPulse GTM & Data Layer lists a free plan. Paid plans start at $17/month for Conversios and $29.99/month for GroPulse GTM & Data Layer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Conversios or GroPulse GTM & Data Layer?
- On the Shopify App Store: Conversios 4.6 from 10 reviews and GroPulse GTM & Data Layer 4.9 from 40 reviews.
- What features does each app list that the other doesn’t?
- Conversios lists 15 the others don’t mention, such as Activity tracking, Analytics dashboard, Checkout analytics, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.