Frequently Bought Together FT vs Wiser ‑ Upsell & Cross Sell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- Wiser is detected on 1.3× as many Shopify stores as Frequently Bought Together FT: 785 vs 592 as of Nov 5, 2026.
- On the Shopify App Store: Frequently Bought Together FT 4.6 from 367 reviews and Wiser 4.9 from 566 reviews.
- Frequently Bought Together FT lists 45 features Wiser’s listing doesn’t mention, including Analytics, Automations, Banners.
Head to head
Wiser- Upsell, Frequently Bought Together, Recommended Product
- United States
- India
- United Kingdom
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · AI Frequently bought together
- · AI powered recommendations
- · Best sellers & New arrivals (Autoupdate)
- · Fortnightly reports
- · Handpicked manual recommendations
- · Order status page & Thankyou page upsell
Basic
- · AI Frequently bought together
- · AI powered recommendations
- · Best sellers & New arrivals (Autoupdate)
- · Fortnightly reports
- · Handpicked manual recommendations
- · Order status page & Thankyou page upsell
Growth
- · AI Frequently bought together
- · AI powered recommendations
- · Best sellers & New arrivals (Autoupdate)
- · Fortnightly reports
- · Handpicked manual recommendations
- · Order status page & Thankyou page upsell
Premium
- · AI Frequently bought together
- · AI powered recommendations
- · Best sellers & New arrivals (Autoupdate)
- · Fortnightly reports
- · Handpicked manual recommendations
- · Order status page & Thankyou page upsell
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFether shows frequently bought together FBT bundles and related products using AI product recommendations from order history. Choose recommended products or build product bundles with product add-ons, mix and match, and cross-sell or upsell offers. Show Customers Also Bought, You May Also Like, and post-purchase offers. Set up quantity breaks, volume discounts, BOGO, Buy X Get Y, and free gifts.
Wiser’s AI shows each shopper the right product at every step, so they add more to cart and you increase AOV and sales. Show personalized recommenadtions powered by AI, frequently bought together app, recently viewed & more on all pages of your store. Use our advanced slide cart drawer with tiered discounts and more. You can also add checkout upsell (Shopify Plus), post purchase upsell and thank-you page offers.
- Product bundles builder: buy together, also bought, add ons, you may also like
- AI-driven upsell & cross-sell product recommendations for higher conversion rate
- Automatic discounts: quantity breaks, volume discounts, discount combinations
- Quick setup, engaging and fully customizable widgets to match your store design
- Show AI based Frequently Bought Together Bundles + Discounts to one click upsell
- Show Post Purchase Upsell offers & Checkout Upsell to boost conversions
- Advanced Cart Drawer with progress bar & upselling features. Upsell Cart option.
- Recommendations Quiz, API access, Multi Currency compatible & You may also like
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Frequently Bought Together FT |  Wiser |
|---|---|---|
| Detected stores | 592 | 785(ahead) |
| Net store change, 28 days | −7 | −10 |
| Stores added, 28 days | 9 | 26(ahead) |
| Big-brand share | 10% | 16% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, India, United Kingdom | United States, United Kingdom, Australia |
Reviews
| Measure | Frequently Bought Together FT | Wiser |
|---|---|---|
| App Store rating | 4.6 ★ | 4.9 ★(ahead) |
| App Store reviews | 367 | 566(ahead) |
| New reviews, 28 days | 0 | 5(ahead) |
| Reviewers a year or more in | 8% | 12%(ahead) |
Pricing
| Measure | Frequently Bought Together FT | Wiser |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $9/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Frequently Bought Together FT | Wiser |
|---|---|---|
| Shopify category rank | #83 | #108 |
| Shopify App Charts | Not on this week’s charts | #14 on Featured by Shopify in Upsell and cross-sell |
| Built for Shopify | Yes | No |
| Launched | Apr 21, 2023 | Apr 12, 2017 |
| Languages | 1 | 5 |
| Developer | Fether | Expert Village Media Technologies |
Switching movement
1 store dropped one and added the other in the last 180 days
FAQ
Frequently Bought Together FT and Wiser: common questions
- Which is more popular, Frequently Bought Together FT or Wiser?
- Wiser is detected on 1.3× as many Shopify stores as Frequently Bought Together FT: 785 vs 592 as of Nov 5, 2026.
- Which has better reviews, Frequently Bought Together FT or Wiser?
- On the Shopify App Store: Frequently Bought Together FT 4.6 from 367 reviews and Wiser 4.9 from 566 reviews.
- What features does each app list that the other doesn’t?
- Frequently Bought Together FT lists 45 the others don’t mention, such as Analytics, Automations, Banners, BOGO. Wiser lists 23 the others don’t mention, such as A/B testing, AI recommendations, Bundles, Cart drawer. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between Frequently Bought Together FT and Wiser?
- 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
Keep comparing
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How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.