Formful – Contact Form Builder vs UpForm Contact Form & Popup
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- UpForm Contact Form & Popup is detected on 2.2× as many Shopify stores as Formful: 308 vs 143 as of Nov 11, 2026.
- On the Shopify App Store: Formful 4.6 from 105 reviews and UpForm Contact Form & Popup 4.6 from 11 reviews.
- Only Formful lists a free plan.
- UpForm Contact Form & Popup lists 3 features Formful’s listing doesn’t mention, including Orders, Pricing quotes, Wholesale.
Head to head
- United States
- United Kingdom
- Germany
- United States
- Australia
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free, forever
- · 20 submissions/month
- · All basic functionality included
- · Autoresponder
- · File upload
- · ReCAPTCHA
- · Shopify Automations
Starter
- · 2 GB total storage & 20 MB file size
- · 200 submissions/month
- · All functions & unlimited forms
- · Export submissions (Excel/CSV)
Pro
- · 10 GB storage & 100 MB file upload size
- · Everything in Starter
- · Extensive Analytics
- · Google Drive
- · Google Sheets
- · Unlimited submissions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate any form with the drag & drop builder or let the AI assistant build, edit and translate it in chat. Build multi-step forms with conditional logic: warranty claims, product registration, customer and B2B registration. Sync submissions to customer profiles with email, SMS and WhatsApp marketing consent, create B2B companies and fill metafields. Protect forms with captcha.
The next-generation contact form builder to create beautiful, professional forms and popups with zero coding. Build contact us form, registration, booking, quote, or multi-step forms using a smart drag-and-drop builder. Supports file uploads, conditional logic, and 45+ field types.
- Multilanguage - translate your form and emails to all languages of your shop.
- Drag & drop builder - build any form, without code.
- Automate - connect your form with Shopify customers and third party apps.
- Upload field - add an upload field to your form for images or files.
- More than a form builder — create popups, floating forms, banners & bars.
- Build contact, survey, GDPR, feedback, wholesale & bulk order forms, etc.
- Design beautiful customer registration & login pages in minutes.
- Send notifications, auto-reply emails & sync with Mailchimp, Brevo, Zapier, etc.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Formful |  UpForm Contact Form & Popup |
|---|---|---|
| Detected stores | 143 | 308(ahead) |
| Net store change, 28 days | −2 | +11 |
| Stores added, 28 days | 2 | 16(ahead) |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, Germany | United States, Australia, India |
Reviews
| Measure | Formful | UpForm Contact Form & Popup |
|---|---|---|
| App Store rating | 4.6 ★ | 4.6 ★ |
| App Store reviews | 105(ahead) | 11 |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Formful | UpForm Contact Form & Popup |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $4.99/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | Formful | UpForm Contact Form & Popup |
|---|---|---|
| Shopify category rank | #8(ahead) | #10 |
| Shopify App Charts | #18 in Forms | #15 in Forms |
| Built for Shopify | Yes | Yes |
| Launched | Jul 27, 2023 | Oct 20, 2025 |
| Languages | 1 | 19 |
| Developer | HerculesApps | Fisoma |
FAQ
Formful and UpForm Contact Form & Popup: common questions
- Which is more popular, Formful or UpForm Contact Form & Popup?
- UpForm Contact Form & Popup is detected on 2.2× as many Shopify stores as Formful: 308 vs 143 as of Nov 11, 2026.
- Is Formful or UpForm Contact Form & Popup cheaper?
- Only Formful lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Formful or UpForm Contact Form & Popup?
- On the Shopify App Store: Formful 4.6 from 105 reviews and UpForm Contact Form & Popup 4.6 from 11 reviews.
- What features does each app list that the other doesn’t?
- Formful lists 1 the others don’t mention, such as Custom JavaScript. UpForm Contact Form & Popup lists 3 the others don’t mention, such as Orders, Pricing quotes, Wholesale. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.