CAPI Facebook Pixel Meta API vs eρ ‑ Facebook Pixels & CAPI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- CAPI Facebook Pixel Meta API is detected on 3.8× as many Shopify stores as eρ: 1,831 vs 477 as of Nov 8, 2026.
- On the Shopify App Store: CAPI Facebook Pixel Meta API 2.4 from 32 reviews and eρ 4.7 from 29 reviews.
- Paid plans start at $27/month for CAPI Facebook Pixel Meta API and $9.99/month for eρ.
- CAPI Facebook Pixel Meta API lists 8 features eρ’s listing doesn’t mention, including Ad spend, AI targeting, Click-through rates.
Head to head
- United States
- Australia
- United Kingdom
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Zero Orders (FREE)
- · Ad Campaign Reporting
- · Conversion API Setup
- · Event Reporting
- · Facebook (Meta) Pixel Install
Tier 1
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Tier 2
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Tier 3
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Premium Plan
- · 24/7 Live Chat Support
- · Accurate Event Tracking
- · Available Worldwide
- · Unlimited Conversion API Setup
- · Unlimited Facebook Pixels (Datasets)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSetup the Meta Pixels with ease using AdTrace. We have a simple way to connect the Meta pixel to your store. Plus we integrate with the Conversion API for full server side tracking. We guarantee that your Event Match Quality scores will be improved using our app, or your money back.
The correct Facebook Pixel (Dataset) and Conversions API (CAPI) installation and setup is the backbone of winning ads. Easily set up your Facebook Pixel (Dataset) and Conversion API (CAPI) without any headaches. Setup multiple Pixels for products and collections for precise tracking. Get accurate Facebook Pixel data to feed your ad campaigns and launch retargeting ads to retarget website visitors.
- One-Click Facebook Pixel: Add the Facebook Pixel to your store in 1 click
- Conversion API: Fix browser tracking limitations with server-side event tracking
- Conversion Optimization: Utilize precise tracking data to optimize ad campaigns
- ROI Improvement: Optimize your ad spend by targeting the right customers
- Seamlessly Install and Manage Multiple Facebook Pixels on Your Store
- Easily Set Up Conversion API on Your Store
- Segment Your Facebook Pixels by Products and Collections for Precise Tracking
- Track All Actions/Events Visitors Take on Your Website Including Checkout
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | CAPI Facebook Pixel Meta API |  eρ |
|---|---|---|
| Detected stores | 1,831(ahead) | 477 |
| Net store change, 28 days | +1 | +2 |
| Stores added, 28 days | 1 | 7(ahead) |
| Big-brand share | 12% | 7% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Australia, United Kingdom | United States, India, United Kingdom |
Reviews
| Measure | CAPI Facebook Pixel Meta API | eρ |
|---|---|---|
| App Store rating | 2.4 ★ | 4.7 ★(ahead) |
| App Store reviews | 32(ahead) | 29 |
| New reviews, 28 days | 0 | 0(ahead) |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | CAPI Facebook Pixel Meta API | eρ |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $27/month | $9.99/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 1 |
Listing
| Measure | CAPI Facebook Pixel Meta API | eρ |
|---|---|---|
| Shopify category rank | #151 | #46(ahead) |
| Shopify App Charts | #14 in Ads | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Jun 22, 2022 | Oct 3, 2023 |
| Languages | 1 | 1 |
| Developer | AdTrace | Easy Ads |
FAQ
CAPI Facebook Pixel Meta API and eρ: common questions
- Which is more popular, CAPI Facebook Pixel Meta API or eρ?
- CAPI Facebook Pixel Meta API is detected on 3.8× as many Shopify stores as eρ: 1,831 vs 477 as of Nov 8, 2026.
- Is CAPI Facebook Pixel Meta API or eρ cheaper?
- Paid plans start at $27/month for CAPI Facebook Pixel Meta API and $9.99/month for eρ. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, CAPI Facebook Pixel Meta API or eρ?
- On the Shopify App Store: CAPI Facebook Pixel Meta API 2.4 from 32 reviews and eρ 4.7 from 29 reviews.
- What features does each app list that the other doesn’t?
- CAPI Facebook Pixel Meta API lists 8 the others don’t mention, such as Ad spend, AI targeting, Click-through rates, Cost per acquisition. eρ lists 7 the others don’t mention, such as Custom audiences, Location-based, Lookalike audiences, Platform. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.