CAPI Facebook Pixel Meta API vs Lexus‑Facebook Pixels

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for CAPI Facebook Pixel Meta API, Nov 13, 2026 for Lexus‑Facebook Pixels.

The short answer

  • CAPI Facebook Pixel Meta API is detected on 20× as many Shopify stores as Lexus‑Facebook Pixels: 2,027 vs 100 as of Nov 12, 2026 for CAPI Facebook Pixel Meta API, Nov 13, 2026 for Lexus‑Facebook Pixels.
  • On the Shopify App Store: CAPI Facebook Pixel Meta API 2.2 from 35 reviews and Lexus‑Facebook Pixels 5.0 from 8 reviews.
  • Lexus‑Facebook Pixels lists 8 features CAPI Facebook Pixel Meta API’s listing doesn’t mention, including AI optimization, Behavior, Demographic.

Head to head

Detected stores

CAPI Facebook Pixel Meta API: 2,027
Lexus‑Facebook Pixels: 100

App Store reviews

CAPI Facebook Pixel Meta API: 35
Lexus‑Facebook Pixels: 8

New reviews, 28 days

CAPI Facebook Pixel Meta API: 2
Lexus‑Facebook Pixels: 0

Stores added, 28 days

CAPI Facebook Pixel Meta API: 3
Lexus‑Facebook Pixels: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
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Categories
  • Ads
  • Ads
Languages
  • English
  • English
Launched
Jun 22, 2022
Feb 15, 2024
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
2,027active installs
  • Tate McRae UK
  • SARAH & SEBASTIAN
  • Little Bipsy Collection
  • Crüeseum
  • CAPITTANA
+2,022 more
100active installs
  • Espelho Meu By Alycia
  • Essendy Cosméticos
  • SCARLET DARKNESS
  • OMTech
  • TABASQUISHY®
+95 more
Most common store size
11-50 products27%
11-50 products19%
Top countries
  • United States22%
  • Australia5%
  • United Kingdom5%
  • United States23%
  • Hong Kong5%
  • India4%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01020AugNovAprAugOctDecFebAprJunSepCAPI Facebook Pixel Meta API: 8 reviews in October 2025CAPI Facebook Pixel Meta API: 12 reviews in November 2025CAPI Facebook Pixel Meta API: 6 reviews in December 2025CAPI Facebook Pixel Meta API: 6 reviews in January 2026CAPI Facebook Pixel Meta API: 5 reviews in February 2026CAPI Facebook Pixel Meta API: 4 reviews in March 2026CAPI Facebook Pixel Meta API: 1 reviews in April 2026CAPI Facebook Pixel Meta API: 2 reviews in May 2026CAPI Facebook Pixel Meta API: 1 reviews in June 2026CAPI Facebook Pixel Meta API: 3 reviews in August 2026CAPI Facebook Pixel Meta API: 1 reviews in September 2026Lexus‑Facebook Pixels: 6 reviews in August 2024Lexus‑Facebook Pixels: 4 reviews in September 2024Lexus‑Facebook Pixels: 1 reviews in November 2024Lexus‑Facebook Pixels: 3 reviews in December 2024Lexus‑Facebook Pixels: 1 reviews in April 2025Lexus‑Facebook Pixels: 2 reviews in July 2025Lexus‑Facebook Pixels: 6 reviews in August 2025Lexus‑Facebook Pixels: 3 reviews in September 2025Lexus‑Facebook Pixels: 1 reviews in October 2025
CAPI Facebook Pixel Meta APILexus‑Facebook PixelsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $27 to $87/month
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Plans
Zero Orders (FREE)Free to install
FREE FOR STORES WITH 0 ORDERS
  • · Ad Campaign Reporting
  • · Conversion API Setup
  • · Event Reporting
  • · Facebook (Meta) Pixel Install
Tier 1$27/month
Between 1 - 24 orders tracked
  • · Ad Campaign Reporting
  • · Conversion API Setup
  • · Enhanced Tracking Attribution
  • · Event Reporting
  • · Facebook (Meta) Pixel Install
  • · Product Analytics
Tier 2$47/month
Between 25 - 49 orders tracked
  • · Ad Campaign Reporting
  • · Conversion API Setup
  • · Enhanced Tracking Attribution
  • · Event Reporting
  • · Facebook (Meta) Pixel Install
  • · Product Analytics
Tier 3$87/month
Between 50 - 99 orders tracked
  • · Ad Campaign Reporting
  • · Conversion API Setup
  • · Enhanced Tracking Attribution
  • · Event Reporting
  • · Facebook (Meta) Pixel Install
  • · Product Analytics
Free
Coverage
13 of 21 features62%
15 of 21 features71%
Unique strengths
  • AI targeting
  • Cost per acquisition
  • Dashboards
  • Event-based
  • +2 more
  • AI optimization
  • Behavior
  • Demographic
  • Device
  • +4 more
Ads
62%13/21
71%15/21
Campaign management
25%1/4
100%4/4
Performance analytics
100%10/10
60%6/10
Targeting
29%2/7
71%5/7
678onlybothonly
CAPI Facebook Pixel Meta APILexus‑Facebook Pixels21 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Facebook Ads
  • Facebook API
  • Facebook
  • Meta
  • Meta Ads
  • Instagram Ads
  • Checkout
  • Facebook API
  • Meta Pixel API
  • Facebook Pixel API
  • Conversion API
How it sells itself

Setup the Meta Pixels with ease using AdTrace. We have a simple way to connect the Meta pixel to your store. Plus we integrate with the Conversion API for full server side tracking. We guarantee that your Event Match Quality scores will be improved using our app, or your money back.

Unleash the true power of your Shopify store with Lexus - Multiple Facebook Pixel, the ultimate solution to turbocharge your Facebook advertising endeavors. Take your marketing to new heights by effortlessly integrating and overseeing multiple Facebook pixels with precision and simplicity.

Key points
  • One-Click Facebook Pixel: Add the Facebook Pixel to your store in 1 click
  • Conversion API: Fix browser tracking limitations with server-side event tracking
  • Conversion Optimization: Utilize precise tracking data to optimize ad campaigns
  • ROI Improvement: Optimize your ad spend by targeting the right customers
  • Easily manage and organize multiple Facebook pixels from a centralized dashboard
  • Tailor the placement of Facebook pixels on specific pages or events within your
  • Integrates with all Popular themes.
  • Track properly Apple devices trough the Conversion api of ios14
Screenshots
Setup Facebook Pixel with Conversion API on Facebook in 1 Click
Auto event tracking for Meta Ads pixel & Facebook Conversion APIFacebook Pixel Tracking AppConversion API Tracking for Meta Ads and Facebook / Insta Ads
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All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureCAPI Facebook Pixel Meta APILexus‑Facebook Pixels
Detected stores2,027(ahead)as of Nov 12, 2026100as of Nov 13, 2026
Net store change, 28 days+3estimated0estimated
Stores added, 28 days3new and returningNot enough data
Big-brand share12%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Health & Beauty, Home & GardenApparel & Accessories, Home & Garden, Electronics
Top store countriesUnited States, Australia, United KingdomUnited States, Hong Kong, India

Reviews

MeasureCAPI Facebook Pixel Meta APILexus‑Facebook Pixels
App Store rating2.2 ★5.0 ★(ahead)
App Store reviews35(ahead)8
New reviews, 28 days2(ahead)0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureCAPI Facebook Pixel Meta APILexus‑Facebook Pixels
Free planNot listedNot listed
Lowest paid monthly plan$27/monthNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed4Not published

Listing

MeasureCAPI Facebook Pixel Meta APILexus‑Facebook Pixels
Shopify category rank#153in Ads#121(ahead)in Ads
Shopify App Charts#13 in Ads#10 on Pricing moves in Ads
Built for ShopifyNoNo
LaunchedJun 22, 2022Feb 15, 2024
Languages1English1English
DeveloperAdTraceLexus-Pixels

FAQ

CAPI Facebook Pixel Meta API and Lexus‑Facebook Pixels: common questions

Which is more popular, CAPI Facebook Pixel Meta API or Lexus‑Facebook Pixels?
CAPI Facebook Pixel Meta API is detected on 20× as many Shopify stores as Lexus‑Facebook Pixels: 2,027 vs 100 as of Nov 12, 2026 for CAPI Facebook Pixel Meta API, Nov 13, 2026 for Lexus‑Facebook Pixels.
Which has better reviews, CAPI Facebook Pixel Meta API or Lexus‑Facebook Pixels?
On the Shopify App Store: CAPI Facebook Pixel Meta API 2.2 from 35 reviews and Lexus‑Facebook Pixels 5.0 from 8 reviews.
What features does each app list that the other doesn’t?
CAPI Facebook Pixel Meta API lists 6 the others don’t mention, such as AI targeting, Cost per acquisition, Dashboards, Event-based. Lexus‑Facebook Pixels lists 8 the others don’t mention, such as AI optimization, Behavior, Demographic, Device. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for CAPI Facebook Pixel Meta API, Nov 13, 2026 for Lexus‑Facebook Pixels; estimated figures are labeled.

Keep comparing

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for CAPI Facebook Pixel Meta API, Nov 13, 2026 for Lexus‑Facebook Pixels. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.