EVS ‑ Easy Variation Swatches vs Color Swatch King: Variants

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.

The short answer

  • Color Swatch King is detected on 43× as many Shopify stores as EVS: 5,459 vs 127 as of Nov 8, 2026.
  • On the Shopify App Store: EVS 5.0 from 29 reviews and Color Swatch King 5.0 from 3,217 reviews.
  • Only Color Swatch King lists a free plan. Paid plans start at $7.50/month for EVS and $5/month for Color Swatch King.
  • Color Swatch King lists 3 features EVS’s listing doesn’t mention, including Preview, Radio buttons, Translation.

Head to head

Detected stores

EVS: 127
Color Swatch King: 5,459

App Store reviews

EVS: 29
Color Swatch King: 3,217

New reviews, 28 days

EVS: 0
Color Swatch King: 2

Stores added, 28 days

EVS: 2
Color Swatch King: 37
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Variant Swatch, Variant Image/ Variants on Collection Page &..

Categories
  • Product variants
  • Product variants
  • Product display - Other
Languages
  • English
  • English
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Danish
  • +7 more
Launched
Jun 7, 2023
Jul 23, 2019
Built for Shopify
Not badged
Built for Shopify
Reviews per month
2 last full month
40 last full month
Detected stores
127active installs
  • Spellbinders Paper Arts
  • Beetles UK
  • Hero Arts
  • Tifosi Optics
  • TwelveBd
+122 more
5,459active installs
  • San Saru
  • Hidesign
  • Baseballism Online
  • House of Chikankari
  • Just Ingredients
+5,454 more
Most common store size
201-500 products21%
201-500 products21%
Top countries
  • United States28%
  • India6%
  • Switzerland6%
  • United States24%
  • United Kingdom5%
  • Netherlands5%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0100200JunNovMayNovJanMarMayJulSepOctEVS ‑ Easy Variation Swatches: 2 reviews in June 2024EVS ‑ Easy Variation Swatches: 3 reviews in August 2024EVS ‑ Easy Variation Swatches: 1 reviews in November 2024EVS ‑ Easy Variation Swatches: 1 reviews in March 2025EVS ‑ Easy Variation Swatches: 1 reviews in May 2025EVS ‑ Easy Variation Swatches: 1 reviews in June 2025EVS ‑ Easy Variation Swatches: 3 reviews in November 2025EVS ‑ Easy Variation Swatches: 2 reviews in December 2025EVS ‑ Easy Variation Swatches: 2 reviews in January 2026EVS ‑ Easy Variation Swatches: 1 reviews in March 2026EVS ‑ Easy Variation Swatches: 1 reviews in June 2026EVS ‑ Easy Variation Swatches: 2 reviews in August 2026Color Swatch King: Variants: 133 reviews in November 2025Color Swatch King: Variants: 93 reviews in December 2025Color Swatch King: Variants: 154 reviews in January 2026Color Swatch King: Variants: 129 reviews in February 2026Color Swatch King: Variants: 178 reviews in March 2026Color Swatch King: Variants: 124 reviews in April 2026Color Swatch King: Variants: 124 reviews in May 2026Color Swatch King: Variants: 162 reviews in June 2026Color Swatch King: Variants: 153 reviews in July 2026Color Swatch King: Variants: 171 reviews in August 2026Color Swatch King: Variants: 90 reviews in September 2026Color Swatch King: Variants: 40 reviews in October 2026
EVSColor Swatch KingCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $7.50 to $19.99/month
From $0 to $5/month
Plans
Basic$7.50/month
21-day free trial
  • · Combined Listings
  • · For Stores on Basic Plan
  • · Image, Color, Button Swatches
  • · Variant Description
Advanced$14.99/month
21-day free trial
  • · Combined Listings
  • · For Stores on Shopify and Advanced Plan
  • · Image, Color, Button Swatches
  • · Variant Description
Plus$19.99/month
21-day free trial
  • · Combined Listings
  • · For Stores on Shopify Plus Plan
  • · Image, Color, Button Swatches
  • · Variant Description
FreeFree
  • · Merchant Trial Stores
  • · Shopify Partner Stores
  • · Shopify Staff Stores
PAY AS YOU GROW$5/month
30-day free trialPricing is based on your Shopify plan
  • · Pause & Build: $5/month
  • · Shopify Advanced: $49.9/month
  • · Shopify Basic: $14.9/month
  • · Shopify Grow & Custom: $29.9/month
  • · Shopify Plus: $99.9/month
Coverage
11 of 14 features79%
12 of 14 features86%
Unique strengths
  • Custom text
  • Variant upcharges
  • Preview
  • Radio buttons
  • Translation
Product variants
79%11/14
86%12/14
Customization
67%6/9
89%8/9
Inventory
100%4/4
100%4/4
Pricing
100%1/1
0%0/1
293onlybothonly
EVSColor Swatch King14 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Collection Page
  • Page Builder Apps
  • Variant Image
  • Product Filter & Search
  • Swatchify
  • color swatch
How it sells itself

Spice up your product page with Easy Variant Swatches. Replace boring dropdown variants with Image, Color, and Button Swatches. We are visual creatures and displaying visual variant selectors can boost conversions. The App is super easy to set up and is backed by Quick, friendly, and emphatic support.

Your variant picker doesn't have to be a plain dropdown. Show every variant option as a color swatch, variant swatch or variant selector for each product variant, on product & collection pages. Show every variation of your product variants as one clean, easy swatch. Add a New badge, Sale badge & Sold-out badges, grey out out-of-stock combos & link a size chart. Bulk upload color swatches by CSV. See live analytics.

Key points
  • Display Variant Image as Swatches. Display Color Swatches
  • Customize the Swatch Display. Select Color, Shape. Add custom CSS
  • Display Swatches on Collection Page
  • Advanced Editor for customizing swatch templates
  • Combined Product Variations Listings for a Higher Converting Customer Experience
  • Extensive library: Color Swatch, Buttons, Variants with Price, Dropdowns & more
  • Show Variants on Collections Page. Add Sizes, Color Swatches on Collections Page
  • Hide Out of Stock, Confirm Size Selection, Add 100+ Variants, Low Stock Alert...
Screenshots
Custom Swatch Display
Swatch on Product PageSwatch SettingsVariation Swatches
Variant Image Swatch - Variant Options Swatch King Shopify
Swatch designs - Button designs - Option design libraryHide Out of Stock Variants - Low Stock Inventory - ShopifySwatches on Collection Page Variant Options Swatch King Shopify

Installed with

EVS5.0(29)Color Swatch King5.0(3,217)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEVSColor Swatch King
Detected stores127as of Nov 8, 20265,459(ahead)as of Nov 8, 2026
Net store change, 28 days−2estimated−181estimated
Stores added, 28 days2new and returning37(ahead)new and returning
Big-brand shareNot enough data19%of stores of known size
Top store categoriesApparel & Accessories, Home & Garden, Health & BeautyApparel & Accessories, Home & Garden, Health & Beauty
Top store countriesUnited States, India, SwitzerlandUnited States, United Kingdom, Netherlands

Reviews

MeasureEVSColor Swatch King
App Store rating5.0 ★5.0 ★
App Store reviews293,217(ahead)
New reviews, 28 days02(ahead)
Reviewers a year or more inNot enough data16%

Pricing

MeasureEVSColor Swatch King
Free planNot listedYes
Lowest paid monthly plan$7.50/month$5/month(ahead)
Longest free trial21 days30 days
Plans listed32

Listing

MeasureEVSColor Swatch King
Shopify category rank#103in Product variantsNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoYes
LaunchedJun 7, 2023Jul 23, 2019
Languages1English11English, Chinese (Simplified), Chinese (Traditional)
DeveloperSpice GemsStarApps

FAQ

EVS and Color Swatch King: common questions

Which is more popular, EVS or Color Swatch King?
Color Swatch King is detected on 43× as many Shopify stores as EVS: 5,459 vs 127 as of Nov 8, 2026.
Is EVS or Color Swatch King cheaper?
Only Color Swatch King lists a free plan. Paid plans start at $7.50/month for EVS and $5/month for Color Swatch King. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, EVS or Color Swatch King?
On the Shopify App Store: EVS 5.0 from 29 reviews and Color Swatch King 5.0 from 3,217 reviews.
What features does each app list that the other doesn’t?
EVS lists 2 the others don’t mention, such as Custom text, Variant upcharges. Color Swatch King lists 3 the others don’t mention, such as Preview, Radio buttons, Translation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.

Keep comparing

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.