Essential Trust Badges & Icons vs XB: Trust Badges & Trust Icons
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Essential Trust Badges & Icons is detected on 38× as many Shopify stores as XB: 7,252 vs 190 as of Nov 9, 2026.
- On the Shopify App Store: Essential Trust Badges & Icons 5.0 from 1,163 reviews and XB 5.0 from 52 reviews.
- Only Essential Trust Badges & Icons lists a free plan.
- Essential Trust Badges & Icons lists 10 features XB’s listing doesn’t mention, including Announcement bar, Cart page, Collection pages.
Head to head
- United States
- United Kingdom
- France
- United States
- Germany
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Huge icon library
- · One product page banner or 3 icon block
- · Unlimited product page payment icons
- · Up to 5000 monthly views
Starter
- · Everything in Free
- · Unlimited Product page blocks
- · Unlimited icons in a block
- · Up to 20,000 monthly views
- · Upload your own icons
Essential
- · Add blocks using product tags
- · Everything in Starter
- · Geolocation targeting
- · Translations
- · Unlimited cart page blocks
- · Up to 50,000 monthly views
Professional
- · All premium features
- · Everything in Essential
- · Unlimited monthly views
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEssential Icon & Trust Badge Banners - Use product badges to build trust. Effortlessly personalize and select the placement of banners or payment gateway icons on product page or any custom location. Upload your own custom icons to stand out & have a trusted site.
XB Trust Badges & Icons helps you build customer trust and increase confidence with flexible trust badges and icon banners across your store. Choose from a rich library of feature and guarantee icons, or upload your own custom icons to match your brand style. Place trust badges on product pages, header, footer, cart, and custom pages.
- Icon & trust badges banner library: diverse options for features and guarantees
- Banner customization: edit size, font, & color to match brand identity
- Flexible placement: add banners to product pages, or any custom location
- Upload your own icons: personalize your store with unique guarantee icons
- Flexible placement: Show badges in different locations based on rules.
- Custom layouts: Multiple designs, easily match your store’s style.
- No coding needed: Create professional badges without technical skills.
- Upload your icons: Build unique badge sets using your own images.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Essential Trust Badges & Icons |  XB |
|---|---|---|
| Detected stores | 7,252(ahead) | 190 |
| Net store change, 28 days | −67 | −1 |
| Stores added, 28 days | 89(ahead) | 6 |
| Big-brand share | 6% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, France | United States, Germany, Australia |
Reviews
| Measure | Essential Trust Badges & Icons | XB |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1,163(ahead) | 52 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 4%(ahead) | 0% |
Pricing
| Measure | Essential Trust Badges & Icons | XB |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $6.99/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | Essential Trust Badges & Icons | XB |
|---|---|---|
| Shopify category rank | #6(ahead) | #18 |
| Shopify App Charts | #2 in Badges and icons | #2 on Rookies in Badges and icons |
| Built for Shopify | Yes | Yes |
| Launched | Jun 2, 2023 | Dec 19, 2025 |
| Languages | 7 | 1 |
| Developer | Essential Apps | Xboost |
FAQ
Essential Trust Badges & Icons and XB: common questions
- Which is more popular, Essential Trust Badges & Icons or XB?
- Essential Trust Badges & Icons is detected on 38× as many Shopify stores as XB: 7,252 vs 190 as of Nov 9, 2026.
- Is Essential Trust Badges & Icons or XB cheaper?
- Only Essential Trust Badges & Icons lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Essential Trust Badges & Icons or XB?
- On the Shopify App Store: Essential Trust Badges & Icons 5.0 from 1,163 reviews and XB 5.0 from 52 reviews.
- What features does each app list that the other doesn’t?
- Essential Trust Badges & Icons lists 10 the others don’t mention, such as Announcement bar, Cart page, Collection pages, Fonts. XB lists 2 the others don’t mention, such as Device-specific, Scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.