Easy Variant Images vs FB: Color Swatch Variant Image
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Easy Variant Images is detected on 17× as many Shopify stores as FB: 2,895 vs 168 as of Nov 9, 2026.
- On the Shopify App Store: Easy Variant Images 5.0 from 64 reviews and FB 5.0 from 56 reviews.
- FB lists 4 features Easy Variant Images’s listing doesn’t mention, including Conditional logic, Custom CSS, Custom HTML.
Head to head
Assign Multiple Images to Variants. Boost Conversions
- United States
- United Kingdom
- Australia
- United States
- India
- Mexico
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · All Features Included
- · For Basic Shopify shops
- · Free setup for all themes
- · Live chat & email support
- · Video, 3D model support
Advanced
- · All Features Included
- · For Shopify and Advanced Shopify Stores
- · Free setup for all themes
- · Live chat & email support
- · Video, 3D model support
Plus
- · All Features Included
- · For Shopify Plus Stores
- · Free setup for all themes
- · Live chat & email support
- · Video, 3D model support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe default Shopify behavior lets you add single images to a variant. With our app, you can easily attach multiple images per variant. What's more, you can easily switch images based on the variant selected. What this means is that the images displayed on your product page match the variant selected. This will enhance the UX drastically and will result in a boost in conversions.
Make every product variant stand out with beautiful swatches and seamless image switching. Assign multiple images to each variant and automatically display relevant photos when shoppers select an option, while preserving your theme’s existing gallery.
- Quickly add multiple images for each product variant
- Better and more clear product presentation means better conversions
- Display images specific to the selected variant
- Assign multiple images to each variant for clear product presentation.
- Display only selected variant images to keep your gallery clean and clear.
- Compatible with all Shopify themes and page builders, no speed impact.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Easy Variant Images |  FB |
|---|---|---|
| Detected stores | 2,895(ahead) | 168 |
| Net store change, 28 days | −58 | +7 |
| Stores added, 28 days | 18(ahead) | 8 |
| Big-brand share | 16% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, Australia | United States, India, Mexico |
Reviews
| Measure | Easy Variant Images | FB |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 64(ahead) | 56 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Easy Variant Images | FB |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $7.50/month | No monthly plan listed |
| Longest free trial | 21 days | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | Easy Variant Images | FB |
|---|---|---|
| Shopify category rank | #113 | #17(ahead) |
| Shopify App Charts | #8 in Product variants | #4 on Rookies in Product variants |
| Built for Shopify | No | Yes |
| Launched | Dec 19, 2019 | Apr 14, 2026 |
| Languages | 1 | 1 |
| Developer | Spice Gems | FulbiX |
FAQ
Easy Variant Images and FB: common questions
- Which is more popular, Easy Variant Images or FB?
- Easy Variant Images is detected on 17× as many Shopify stores as FB: 2,895 vs 168 as of Nov 9, 2026.
- Which has better reviews, Easy Variant Images or FB?
- On the Shopify App Store: Easy Variant Images 5.0 from 64 reviews and FB 5.0 from 56 reviews.
- What features does each app list that the other doesn’t?
- Easy Variant Images lists 1 the others don’t mention, such as Preview. FB lists 4 the others don’t mention, such as Conditional logic, Custom CSS, Custom HTML, Swatches. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.