Easify Custom Product Options vs W3 Custom Product Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026.
The short answer
- Easify Custom Product Options is detected on 20× as many Shopify stores as W3 Custom Product Options: 15,187 vs 751 as of Nov 10, 2026.
- On the Shopify App Store: Easify Custom Product Options 4.9 from 3,236 reviews and W3 Custom Product Options 4.8 from 191 reviews.
- Only Easify Custom Product Options lists a free plan. Paid plans start at $9.99/month for Easify Custom Product Options and $8.99/month for W3 Custom Product Options.
- Easify Custom Product Options lists 30 features W3 Custom Product Options’s listing doesn’t mention, including Add-ons, Auto-updates, Bulk pricing.
Head to head
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever Plan
- · 15 Option types, 100+ Templates
- · 24/7 Live Chat Support
- · Conditional Logic for Easify options
- · Custom Styles & Auto Theme Match
- · No Watermark
- · Option Performance Tracking
Pro Plan
- · 28 Basic & Advanced Option types
- · Add-on Products & Prices for upsells ★
- · Conditional Logic with Shopify variants
- · Date Picker (blocked dates, lead time)
- · In-cart Option Editing
- · Multi-file Upload (10 files, 10MB each)
Premium Plan
- · AI Readiness Score & Optimization ★
- · Background removal, realistic img effect
- · Cutoff Time for Date picker
- · Extra File upload (20 files, 100MB each)
- · FOMO Badge & Description per choice
- · Image and Color swatch sliders
Enterprise Plan
- · Custom Integrations, supported
- · Custom tweaks on request
- · Done-with-you Onboarding, fast start
- · More & larger file uploads
- · Try New features before others
- · VIP Priority Support with Phone Calls
Classic Plan
- · Conditional Logic
- · Extra Charges Options $$
- · Unlimited Options
Pro Plan
- · Image Customizer
- · Image Picker Options
- · Includes Everything from Classic Plan
- · Width x Height Calculations
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMax BFCM Sales on product page with product options variants customizer. Add add-on price, custom field, custom text engraving for jewelry, embroidery, POD, gift wrap, laser engraving. Need sales-first custom product personalization customization? Product Personalizer Live Preview brings customer photo upload file, image upload, custom text field textbox real-time to lift customized product sales.
You asked for it! So we built it! Now harness the unlimited possibilities of Custom Product Options and bring your product’s features to life with the new Image Customizer! The app allows users to preview options live on the product page! Check our Demo shop for a demonstration. Now also featuring an image picker for your options, and a Width x Height calculator!
- Rich Features: Conditional logic, Upcharge, Bundle, Qty. Selector, Option Group
- Dynamic Pricing: based on Characters, Dimensions, Quantity (custom formulas)
- 24/7 Support: Reach us via Live chat or Email, with Live Demos and Quick Answers
- Free Customization: Your feature wishlist is our To-do list, simply Let Us Know!
- Live product preview
- Supports add-on pricing
- Easy to use
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Easify Custom Product Options |  W3 Custom Product Options |
|---|---|---|
| Detected stores | 15,187(ahead) | 751 |
| Net store change, 28 days | +119 | −7 |
| Stores added, 28 days | 400(ahead) | 1 |
| Big-brand share | 7% | 14% |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Apparel & Accessories, Home & Garden, Arts & Entertainment |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Canada |
Reviews
| Measure | Easify Custom Product Options | W3 Custom Product Options |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.8 ★ |
| App Store reviews | 3,236(ahead) | 191 |
| New reviews, 28 days | 88(ahead) | 0 |
| Reviewers a year or more in | 12% | Not enough data |
Pricing
| Measure | Easify Custom Product Options | W3 Custom Product Options |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | $8.99/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Easify Custom Product Options | W3 Custom Product Options |
|---|---|---|
| Shopify category rank | #1 | #165 |
| Shopify App Charts | #50 on the Shoplist 100 | #23 in Product variants |
| Built for Shopify | Yes | No |
| Launched | Apr 20, 2023 | Dec 21, 2015 |
| Languages | 12 | 1 |
| Developer | Easify | W3trends |
FAQ
Easify Custom Product Options and W3 Custom Product Options: common questions
- Which is more popular, Easify Custom Product Options or W3 Custom Product Options?
- Easify Custom Product Options is detected on 20× as many Shopify stores as W3 Custom Product Options: 15,187 vs 751 as of Nov 10, 2026.
- Is Easify Custom Product Options or W3 Custom Product Options cheaper?
- Only Easify Custom Product Options lists a free plan. Paid plans start at $9.99/month for Easify Custom Product Options and $8.99/month for W3 Custom Product Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Easify Custom Product Options or W3 Custom Product Options?
- On the Shopify App Store: Easify Custom Product Options 4.9 from 3,236 reviews and W3 Custom Product Options 4.8 from 191 reviews.
- What features does each app list that the other doesn’t?
- Easify Custom Product Options lists 30 the others don’t mention, such as Add-ons, Auto-updates, Bulk pricing, Checkboxes. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.